Marketing Content Manager

Company Description ETV Win is a leading Over-The-Top (OTT) streaming platform in India, owned by the established ETV Network. The platform offers a wide range of entertainment content, including movies, TV shows, web series, and exclusive originals, with a strong focus on Telugu-language programming. Users can access ETV Win via mobile devices and smart TVs through the Google Play Store and Apple App Store, enjoying an on-demand viewing experience anytime, anywhere.

Backed by ETV Network's strong presence in the Indian television industry, ETV Win combines credibility, extensive regional content, and a user-friendly interface. This focus on regional entertainment and ease of access makes ETV Win a preferred destination for Telugu-speaking audiences and entertainment enthusiasts.

Role Description The Marketing Content Manager is a full-time, on-site role based in Telangana, India. This role is responsible for planning, creating, and managing marketing content across digital channels to grow brand awareness, user engagement, and subscriptions for ETV Win. Day-to-day tasks include developing content calendars, writing and editing marketing copy for web, app, email, and social media, and aligning content initiatives with broader marketing campaigns.

The Marketing Content

Manager will collaborate with marketing, product, and design teams to ensure consistent messaging and branding across all touchpoints. The role also involves analyzing content performance, optimizing campaigns based on data insights, and staying current with OTT, entertainment, and regional content trends to inform content strategy.

Qualifications - Strong skills in Content Management and Content Strategy to plan, organize, and optimize marketing content across platforms.

• Proven experience in Marketing and Digital Marketing to drive user acquisition, engagement, and retention for digital or OTT products.
• Excellent Writing skills, with the ability to craft clear, compelling, and brand-consistent copy for multiple channels and formats.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Experience working with OTT, media, or entertainment brands, preferably with exposure to regional content markets.
• Ability to interpret analytics and performance metrics to refine content and campaign strategies.
• Strong collaboration, time management, and organizational skills, with the ability to manage multiple projects and deadlines.
• Fluency in English; proficiency in Telugu is highly beneficial for understanding audience preferences and localizing content.