Marketing & Brand Executive

About The Role

We are looking for a creative, execution-focused, and strategic Marketing & Brand Executive to support the marketing initiatives of Jajabor Brand Consultancy (JBC) and Indian Compressors Ltd. (ICL).

This role offers the opportunity to work across two diverse brands - one a leading brand consultancy and the other a global engineering manufacturer. The ideal candidate should be comfortable managing brand storytelling, digital marketing, content creation, campaign execution, event marketing, and corporate communications while collaborating with cross-functional teams.

Key Responsibilities Brand Marketing

• Develop and execute marketing initiatives for JBC and ICL.
• Ensure brand consistency across all communication channels.
• Plan and execute integrated online and offline marketing campaigns.
• Support brand positioning across different target audiences.

Social Media & Content Marketing

• Create and manage monthly content calendars.
• Manage LinkedIn, Instagram, YouTube, and other digital platforms.
• Write social media content, blogs, newsletters, website copy, and emailers.
• Support founder branding and thought leadership initiatives.
• Coordinate with designers, photographers, videographers, and external agencies.

Digital Marketing

• Execute organic and paid marketing campaigns.
• Support SEO initiatives and website optimization.
• Monitor website traffic, campaign performance, and lead generation.
• Analyze campaign performance and recommend optimizations.
• Prepare monthly marketing reports and dashboards.

Product & Corporate Marketing (ICL)

• Develop brochures, presentations, and marketing collateral.
• Create customer case studies and success stories.
• Support product launches and marketing campaigns.
• Coordinate technical content with business and engineering teams.
• Assist with website updates and product communication.

Event & Exhibition Marketing

• Support planning and execution of exhibitions, conferences, webinars, and events.
• Manage pre-event, on-ground, and post-event marketing activities.
• Coordinate promotional materials and event branding.

Research & Collaboration

• Conduct market and competitor research.
• Track industry trends and identify new marketing opportunities.
• Collaborate with Sales, PR, Digital, Design, and Leadership teams.
• Coordinate with external vendors and partners to ensure timely campaign execution.

Requirements Experience

• 2 -4 years of experience in Marketing, Brand Marketing, Digital Marketing, or Communications.
• Agency experience preferred.
• Exposure to B2B or industrial marketing is an added advantage.

Skills

• Excellent written and verbal communication skills.
• Strong content writing and storytelling abilities.
• Experience managing LinkedIn and other social media platforms.
• Good understanding of branding and digital marketing.
• Ability to manage multiple projects simultaneously.
• Strong attention to detail and execution.
• Creative mindset with analytical thinking.

Technical Skills

Preferred experience with

• Canva
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Search Console
• WordPress
• Google Workspace
• ChatGPT and AI productivity tools
• Basic video editing (CapCut/Premiere Pro) (preferred)

Skills: seo,communication,digital marketing,google,paid media,clp,branding,campaigns,social media,digital,performance marketing