Marketing And Public Relations Manager

Company Description Wisdom Fragrances: signature collection (wiSDom) is an independent luxury fragrance house pioneered by Sheetal Desai, a leader in the fine fragrance industry. The brand specializes in assertive, individual, and sophisticated scents that invite individuals to choose a signature fragrance that leaves a lasting impression. Its bespoke fine fragrances and luxury home fragrance products emphasize high-quality fragrance delivery and enduring olfactory experiences. Each creation is inspired by fearless poetry, nature, emotions, and diverse cultures, resulting in audacious yet timeless compositions. Wisdom Fragrances is committed to artistic innovation and refined craftsmanship in the luxury fragrance space.

Role Description The Marketing and Public Relations Manager is a full-time, on-site role based in Mumbai. This role is responsible for developing and executing integrated marketing and PR strategies that elevate brand awareness and strengthen the brand’s luxury positioning. Day-to-day responsibilities include planning campaigns, managing media outreach, coordinating press events, and crafting compelling brand narratives across digital, print, and experiential channels. The individual will collaborate closely with leadership and creative teams to align messaging, manage social media and influencer partnerships, and ensure consistent brand representation. The role also involves monitoring market trends, tracking campaign performance, and optimizing initiatives to build a loyal customer base and enhance the brand’s visibility.

Qualifications

• Strong Public Relations and Media Relations skills, with experience managing press interactions and building relationships with journalists and influencers.
• Ability to craft effective Press Releases and Strategic Communications that reflect brand voice and resonate with luxury audiences.
• Excellent Communication skills, including clear written and verbal communication and confident presentation abilities.
• Experience in luxury marketing, brand management, or lifestyle products, preferably within beauty, fragrance, or fashion sectors.
• Proficiency in digital marketing channels, social media management, and content planning for brand storytelling.
• Demonstrated ability to plan and execute events, launches, and collaborations that generate buzz and engagement.
• Strong analytical skills to interpret campaign data, media coverage, and market insights for strategic decision-making.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai, collaborate with cross-functional teams, and manage multiple projects in a fast-paced environment.