Manager - Ad Sales, Digital Business

SonyLIV is seeking an experienced Manager – Ad Sales, Digital Business based out of Chennai. The primary responsibility of this role is to drive the Digital Business topline and profitability for the Chennai market by developing strong relationships with advertisers, agencies, and retail clients while expanding SonyLIV' s presence across Tamil Nadu.

POSITION SPECIFICATION

Education: MBA preferred

Experience: 8–10 years of total experience

Essential Expertise: Digital advertising sales experience is preferred. Candidates with strong TV Ad Sales experience and a proven track record in the Chennai market will also be considered

Desirable Experience

• Strong understanding of the Chennai and Tamil Nadu advertising ecosystem
• Well-connected with leading media agencies, direct advertisers, and key retail clients in the region
• Proven experience in driving business across retail, regional brands, and enterprise clients
• Prior experience in monetizing Tamil content or working with regional media businesses will be an added advantage

KEY RESPONSIBILITIES

• Drive digital advertising revenue by acquiring new clients and growing existing business across Chennai and Tamil Nadu.
• Build and strengthen relationships with media agencies, direct advertisers, and retail clients, positioning SonyLIV as the preferred OTT advertising partner.
• Identify monetization opportunities by creating customized digital and content-led brand solutions aligned with client objectives.
• Develop long-term partnerships with key advertisers to ensure sustained revenue growth.
• Own end-to-end stakeholder management with clients, agencies, and internal teams to ensure seamless campaign execution.
• Build, manage, and scale a strong sales pipeline while consistently delivering monthly and quarterly revenue targets.
• Develop innovative advertising packages and integrated brand solutions to maximize revenue opportunities.
• Leverage market insights, consumer trends, and competitive intelligence to drive strategic sales initiatives.
• Ensure effective sales planning and inventory utilization to maximize ROI.
• Maintain strong account management practices while identifying opportunities for cross-selling and upselling SonyLIV's offerings.

CRITICAL COMPETENCIES

Behavioral

• Strong relationship-building, networking, and negotiation skills.
• Ability to independently manage key accounts and influence senior stakeholders.

Technical

• Strong understanding of the digital advertising and OTT ecosystem.
• Proven ability to drive advertising revenue and build long-term client partnerships.
• Strong understanding of the Chennai and Tamil Nadu advertising landscape, including retail, regional brands, and media agencies.
• Ability to create innovative digital brand solutions aligned with client marketing strategies.
• Good understanding of data, analytics, and digital campaign performance metrics.

OTHER PERSONAL CHARACTERISTICS

The ideal candidate should be energetic, entrepreneurial, and commercially driven with the ability to thrive in a fast-paced environment.

• Well-networked within the Chennai advertising, agency, and retail ecosystem.
• Strong relationships with key decision-makers across agencies, regional brands, and retail clients.
• Proven track record of consistently achieving revenue targets.
• Excellent communication, presentation, and interpersonal skills.
• Highly motivated, proactive, and execution-focused.
• Strong analytical mindset with the ability to identify emerging business opportunities.
• Collaborative team player with high professional ethics and integrity.

Why join us?

Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries. Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program. SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com