LinkedIn Ad Expert

Role Summary

We are looking for a LinkedIn Ads Specialist to plan, execute, and optimize B2B lead generation campaigns. You will work closely with the marketing team to develop campaign strategies, manage advertising budgets, analyze performance, and continuously improve results. Success in this role means delivering high-quality leads while maximizing campaign efficiency and ROI.

Responsibilities

• Plan, launch, and manage LinkedIn advertising campaigns.
• Build and optimize Lead Generation, Website Traffic, Brand Awareness, and Retargeting campaigns.
• Conduct audience research and create effective targeting strategies.
• Monitor campaign performance and optimize bids, budgets, creatives, and audiences.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Track key performance metrics including CTR, CPC, CPL, conversion rate, and ROAS.
• Prepare campaign performance reports with actionable insights.
• Collaborate with content, design, and sales teams to improve campaign outcomes.
• Stay up to date with LinkedIn Ads features, best practices, and industry trends.

Qualifications

• 1+ year of experience managing LinkedIn Ads campaigns (preferred).
• Freshers with a LinkedIn Ads Certification and hands-on project experience are encouraged to apply.
• Strong understanding of LinkedIn Campaign Manager.
• Experience with B2B lead generation campaigns.
• Knowledge of audience targeting, conversion tracking, and campaign optimization.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Excellent written and verbal communication in English.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills

• Experience with LinkedIn Insight Tag and conversion tracking.
• Familiarity with HubSpot, Salesforce, or other CRM platforms.
• Experience with Google Analytics or Looker Studio.
• LinkedIn Marketing Certification is a strong advantage.

Location

Pune, India

How to Apply

Please apply here.