Lead- Marketing- Executive Education

• Please go through the JD in detail before applying*

The Lead Manager- Marketing will work along with the Associate Dean– Executive Education and the individual Executive Programme Heads to ensure that the programmes meet their admissions goals, consistent with the portfolio-level brand strategy and positioning.

The key responsibilities include

• Work with the Associate Dean and Programme Heads to develop a portfolio-level B2B and B2C marketing plan that can deliver admission goals.
• Implement the marketing plan, with the following components:
• Develop compelling and high-quality content appropriate for different digital media outlets and for other physical outlets, and consistent with SPJIMR brand guidelines
• Identify the right mix of digital and physical outlets that have the desired reach, quality, and closure characteristics. This includes targeting and cultivating audiences for channels such as events and conferences, in-company presentations, masterclasses & info sessions
• Execute online Digital Marketing campaigns, consistent with 1. and 2.
• Execute physical outreach / road shows consistent with 1. and 2.
• Provide suggested updates to the spjimr.org website to the Central Communications team. Note: we use the term “suggested updates”, because the final decision on what to publish or not rests with central communications team in conjunction with the Dean
• Provide suggested content to be distributed on SPJIMR’s central handles to the Central Communications team. Note: we use the term “suggested updates”, because the final decision on what to publish or not rests with central communications in conjunction with the Dean
• Collect and share relevant metrics with the Associate Dean and Programme Heads
• Embrace a culture of continuous improvement; recommend and implement improvements to programme marketing processes
• Participate collaboratively and contribute to the full SPJIMR community of marketing practitioners, regardless of which programme/ centre / central roles they are in.

Education Qualification

Postgraduate, MBA in Marketing preferred

Experience

• Overall experience of 7 - 12 years
• Experience in the education industry (5 – 7 years)is desirable.
• Experience in monitoring competitor market activity and using digital and social media trends and tools to influence the sales life cycle is mandatory

Skills/ Capabilities required

• Digital Marketing skills
• Strong analytical skills
• Strong oral & written communication and presentation skills
• Proficiency in MS-Office

Interested candidates can alternatively share their resume on navin.poojari@spjimr.org