Jr Marketing Automation Specialist

Job Title: Junior Marketing Automation Specialist

Company: Compatio Location: India (Remote / Hybrid) Shift: US Eastern Time ) Position Type: Full-Time / Part-Time

Job Summary

We are seeking a results-driven Junior Marketing Automation Executive with strong expertise in campaign execution, lead nurturing, and marketing technology platforms. This role will lead and manage a small team (minimum of 2 members) while driving automated marketing strategies to enhance engagement, lead generation, and revenue growth.

Key Responsibilities

• Design, build, and execute automated marketing campaigns across email, SMS, and digital channels.
• Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and implement lead nurturing workflows and customer journeys.
• Segment audiences and personalize campaigns to improve engagement and conversion rates.
• Collaborate with marketing, sales, and content teams to align campaign strategies.
• Monitor campaign performance and generate actionable insights through reports and dashboards.
• Conduct A/B testing to optimize campaign effectiveness.
• Maintain data hygiene, ensuring accuracy and compliance across marketing systems.
• Integrate marketing automation tools with CRM platforms (e.g., Salesforce).
• Support lead scoring models and lifecycle management.
• Drive process improvements and scalability of marketing automation operations.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 2-3 years of proven experience in marketing automation
• Hands-on experience with tools such as HubSpot, Marketo, Pardot, or similar platforms
• Strong understanding of email marketing, drip campaigns, and lead nurturing strategies
• Experience with CRM integration (Salesforce or equivalent)
• Proficiency in data analysis and reporting (Excel, Google Sheets)
• Knowledge of customer segmentation and personalization techniques
• Strong analytical thinking and problem-solving skills
• Excellent communication and cross-functional collaboration abilities

Preferred Skills

• Experience with marketing analytics tools (Google Analytics, Power BI, Tableau)
• Basic knowledge of HTML/CSS for email templates
• Familiarity with API integrations and automation workflows
• Experience in B2B or SaaS marketing environments
• Exposure to global/US-based campaigns