Job Openings in Gurugram -37122 Social Media Vacancy

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts as well as that of our clients. The ideal candidate will have a passion for all things internet marketing and technology, be well‑versed in digital marketing concepts and how the Internet can become a strong asset to securing growing revenue, be tech‑savvy and intuitive with great ideas to reinforce our marketing campaign. Job Openings in Gurugram

Job Responsibilities

Campaign Management: the digital marketing executive is responsible for planning and executing various digital marketing campaigns. This includes campaigns on the web, SEO/SEM, marketing databases, email, social media, and display advertising.

Social Media Management

They are also in charge of building and maintaining the company’s presence on social media platforms.

Performance Measurement: the executive tracks and reports on the performance of all digital marketing campaigns, evaluating the success of these campaigns based on predefined goals such as ROI and KPIs.

Data Analysis

The executive analyzes data to identify trends and insights, then uses this information to optimise marketing spending and campaign performance.

They brainstorm new and creative strategies for growing the company’s digital presence and achieving marketing goals.

The executive plans, executes, and measures experiments and tests to improve conversion rates and campaign effectiveness.

They work closely with internal teams to create effective landing pages and enhance the overall user experience.

Analytics and Funnel Optimization

The executive uses strong analytical skills to evaluate the entire customer journey across different marketing channels, identifying points where customers convert or drop off and making improvements accordingly.

The executive collaborates with external agencies and other vendor partners to support the company’s marketing efforts.

They stay updated on emerging technologies and evaluate their potential benefits for the company’s marketing strategies.

Thought Leadership

The Digital Marketing Executive provides valuable insights and leadership in adopting new technologies and strategies when they are suitable for the company’s goals.

Educational and Experience Requirements

Education

The candidate should have a bachelor’s or master’s degree in marketing or a related field.

Work Experience

The candidate must have prior working experience in the field of digital marketing, particularly within the industry relevant to the company’s operations.

Campaign Management: the candidate should have demonstrable experience in leading and managing various digital marketing campaigns, including SEO, SEM, marketing databases, email marketing, social media marketing, and display advertising.

Landing Page Optimization: the candidate should have experience optimizing landing pages.

A/B and Multivariate Experiments: the candidate should have experience with A/B and multivariate experiments.

Analytics Tools: the candidate should possess solid knowledge of various website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, and SEMRush.

Facebook Advertising Expertise: the candidate should have working knowledge of ad‑serving tools and be an expert in Facebook advertising.

PPC Campaign Experience: the candidate should have experience setting up and optimizing pay‑per‑click advertising campaigns on major search engines like Google and Bing.

Technical Skills

Experience with content management systems (e.g., WordPress).

Basic knowledge of graphic design tools like Adobe Photoshop, Canva, or similar.

Certification in Google Analytics, Google Ads, or Facebook Blueprint is a plus.

Why Join Us

Competitive salary and benefits package.

Opportunities for professional growth and advancement.

A supportive, inclusive, and collaborative work environment.