Influencer Outreach Specialist

Experience: 2+ Years

Salary: ₹4–6 LPA

Location: Gurgaon

Employment Type: Full-time

About the Role

We are looking for an enthusiastic and results-driven Influencer Outreach Specialist to manage influencer partnerships and outreach campaigns. The ideal candidate will be responsible for identifying relevant influencers, building strong relationships, negotiating collaborations, and ensuring successful execution of influencer marketing campaigns.

Key Responsibilities

• Identify and research relevant influencers across platforms such as Instagram, YouTube, Facebook, and other social media channels.
• Build and maintain strong relationships with influencers, creators, and talent agencies.
• Develop and execute influencer outreach strategies aligned with campaign objectives.
• Reach out to influencers and negotiate collaborations, deliverables, commercials, and timelines.
• Manage the complete influencer collaboration lifecycle, from identification and outreach to campaign execution and closure.
• Coordinate with internal teams to develop campaign briefs, content requirements, and deliverables.
• Track influencer campaign performance and prepare regular reports on key metrics such as reach, engagement, conversions, and ROI.
• Maintain and update an influencer database with relevant details, performance metrics, and collaboration history.
• Stay updated with influencer marketing trends, social media platforms, emerging creators, and industry developments.
• Ensure timely follow-ups and smooth communication with influencers throughout the campaign.
• Monitor campaign deliverables to ensure content is delivered as per agreed guidelines and timelines.

Requirements

• 2+ years of experience in influencer marketing, influencer outreach, talent management, creator partnerships, or a similar role.
• Strong understanding of influencer marketing and social media platforms.
• Excellent communication, negotiation, and relationship-management skills.
• Experience in identifying and onboarding influencers/creators.
• Strong organizational and follow-up skills.
• Ability to manage multiple campaigns and influencer partnerships simultaneously.
• Data-driven approach with the ability to analyze campaign performance.
• Proficiency in Google Sheets/Excel and basic reporting tools.
• Ability to work in a fast-paced and target-driven environment.

What We Offer

• Opportunity to work in a fast-growing and dynamic environment.
• Exposure to influencer marketing and creator partnerships.
• Opportunity to work with diverse brands and creators.
• Learning and growth opportunities.

Interested candidates can share their CV at manisha.k@pickmywork.com