Influencer Marketing Manager (Talent Management)

We are looking for a Senior Influencer Partnerships Manager to join our team and build a strong network of creators and influencers across lifestyle, fashion, beauty, wellness, food, and other relevant categories. The ideal candidate will be responsible for scouting emerging and established creators, building long-term relationships, and managing creator partnerships for brand campaigns.

This role requires someone who understands the creator ecosystem, has a strong eye for talent, and can identify creators who align with brand objectives and audience preferences.

Key Responsibilities

• Scout and identify potential creators/influencers across platforms like Instagram, YouTube, and other social media channels across lifestyle, fashion, beauty, wellness, food, and related niches.
• Build and maintain a strong creator database/network for upcoming brand collaborations.
• Evaluate creators based on content quality, audience engagement, niche relevance, authenticity, and brand fit.
• Develop and maintain strong relationships with creators, influencers, and talent communities.
• Coordinate with internal marketing teams to understand campaign requirements and suggest relevant creators.
• Manage creator onboarding, communication, negotiations, and collaboration processes.
• Track creator performance, audience insights, and campaign effectiveness.
• Stay updated with emerging creator trends, social media trends, and new talent in the market.
• Support in building long-term partnerships between brands and creators.

Requirements

• 5 + years of experience in influencer marketing, talent management, creator partnerships, or a similar role.
• Strong understanding of social media platforms and creator trends.
• Excellent networking and relationship-building skills.
• Ability to identify upcoming talent and content creators.
• Strong communication, negotiation, and coordination skills.
• Passion for the creator economy, fashion, lifestyle, beauty, or digital content space.

Preferred

• Location : Gurgaon & Mumbai
• Existing network of influencers/creators will be an added advantage.
• Experience working with a marketing agency, influencer agency, or brand collaborations is preferred.