Hiring Lead Marketing Professional in Pune

Addnode India, a subsidiary of the Stockholm-listed Addnode Group, operates at the intersection of digital solutions, design management, and product lifecycle management for the architecture, engineering, construction, and manufacturing sectors. With a growing footprint across Pune, Mumbai, and Bengaluru, our India entity serves as a strategic delivery hub for global clients while building its own brand presence in the Indian market. We are now seeking a Lead Marketing Professional to own and execute our B2B marketing strategy, driving measurable pipeline growth and brand authority across digital channels.

This role sits within the India marketing function but collaborates closely with global marketing leads in Sweden, the UK, and the US. You will be the primary driver of demand generation, content marketing, marketing automation, and website experience for Addnode India's portfolio — including Symetri, Tecman, and Microdesk brands. The position reports to the Head of Marketing, India, with dotted-line accountability to the Group Marketing Director.

Key Responsibilities

• Design and execute a quarterly demand generation plan targeting AEC and manufacturing decision-makers, with a goal of generating 120+ marketing-qualified leads (MQLs) per quarter through paid, organic, and account-based channels.
• Manage end-to-end performance marketing campaigns across Google Ads, LinkedIn Ads, and Meta, optimizing for cost-per-MQL under ₹2,500 and maintaining ROAS above 3.5x on paid spend.
• Own the HubSpot marketing hub instance: configure lifecycle stages, lead scoring models, workflow automation, email nurture sequences, and CRM-sales alignment dashboards; ensure data hygiene and GDPR/PDPA compliance.
• Lead content strategy and production for the India blog, gated assets (whitepapers, case studies, webinar replays), and SEO-driven pillar pages — targeting 40% year-over-year organic traffic growth and top-3 rankings for 15+ high-intent keywords.
• Administer and continuously improve the WordPress multisite environment (Elementor, WPML for multilingual), coordinating with external dev agency for core updates, security hardening, and page-speed optimization (target LCP < 2.5s).
• Partner with sales leadership to define and refine ICP (Ideal Customer Profile) lists for ABM pilots; orchestrate 1:few and 1:many campaigns using LinkedIn Conversation Ads, personalized landing pages, and direct mail sequences.
• Plan and execute quarterly virtual events (webinars, roundtables, product demos) with 150+ registrants each, managing speaker coordination, HubSpot event workflows, post-event nurture, and attribution reporting.
• Build and maintain a marketing analytics dashboard in Looker Studio / Power BI, consolidating data from HubSpot, GA4, Ads platforms, and Salesforce to deliver weekly pipeline contribution reports to country manager and group stakeholders.
• Manage marketing vendor relationships (content agency, SEO specialist, video production, PR) with quarterly performance reviews and SLA adherence.
• Champion brand consistency across all touchpoints — ensuring Addnode Group visual identity, tone of voice, and messaging framework are applied in India-specific collateral, social posts, and event booths.

Work Environment & Culture

Addnode India operates with a hybrid model (3 days onsite at our Pune Baner office, 2 days remote). The marketing team of 4 collaborates in an open-plan space designed for cross-functional sprints with sales, presales, and delivery leads. We follow a quarterly OKR cycle with monthly check-ins, and encourage experimentation — failed campaigns are reviewed in blameless retrospectives. The broader Addnode Group culture values engineering rigor, customer intimacy, and long-term relationships over short-term wins. You will have direct access to group marketing resources (brand team, marketing ops, events) and a dedicated annual budget of ₹45–60L for programs and tools.

Candidate Requirements

• 7–10 years of B2B marketing experience, with at least 3 years in a lead/individual-contributor role owning demand generation for technology, SaaS, or professional services — preferably in AEC, manufacturing, or PLM/PDM software.
• Proven track record of building HubSpot-powered marketing engines from scratch or scaling them: lifecycle design, lead scoring, multi-touch attribution, and sales handoff processes.
• Hands-on expertise running LinkedIn and Google Ads campaigns with monthly budgets of ₹5L+; comfortable with campaign structure, audience segmentation, conversion tracking (offline + online), and bidding strategies.
• Strong content marketing portfolio: ability to translate technical capabilities into compelling narratives for CTOs, BIM managers, and procurement leads; experience managing freelance writers and agency partners.
• WordPress administration at multisite level: theme customization (Elementor/Bricks), plugin governance, multisite network management, and collaboration with developers on CI/CD pipelines.
• Analytical mindset with SQL or advanced Excel skills for cohort analysis, funnel diagnostics, and forecasting; Looker Studio / Power BI dashboarding experience expected.
• Fluent English (written and spoken); Hindi or Marathi a plus for local stakeholder engagement.

Technical Skills

• HubSpot Marketing Hub Enterprise (workflows, lists, reporting, CMS, ABM tools)
• Google Ads (Search, Display, YouTube, Performance Max) & LinkedIn Campaign Manager
• Google Analytics 4, Google Tag Manager, Looker Studio
• WordPress (Elementor, WPML, Yoast/RankMath, multisite network admin)
• Salesforce (lead/object architecture, campaign influence, flow automation)
• SEO tooling: Ahrefs/Semrush, Screaming Frog, Google Search Console
• Project management: Asana/Jira, Confluence, Miro

Benefits & Compensation Context

• Competitive base salary (₹22–28 LPA) + annual performance bonus (up to 20% of base) tied to MQL/pipeline targets.
• Comprehensive health insurance (employee + spouse + 2 children), term life, and personal accident cover.
• ₹1.2L annual learning budget for certifications (HubSpot, Google, Pragmatic Institute), conferences, or executive education.
• 25 days annual leave + 10 public holidays + 2 "recharge" days per quarter.
• Hybrid work stipend (₹5,000/month) for home office setup and coworking access.
• Employee stock purchase plan (ESPP) eligibility after 1 year — invest in Addnode Group (OMX: ADDN B) shares at 10% discount.

Career Growth Opportunities

This role is a springboard to Head of Marketing, India (2–3 year horizon) or Group Marketing Manager roles in Europe. High performers gain exposure to group-level brand strategy, M&A integration marketing, and cross-border campaign orchestration. Addnode Group's decentralized model means country marketing leads have significant autonomy — your playbook here can become the template for new entities in Southeast Asia or the Middle East.

Hiring Process

• Initial 30-min screening call with Head of Marketing, India (video).
• Take-home assignment: analyze a sample HubSpot portal dataset and present a 90-day demand gen plan (3–4 hours effort, 5 days to complete).
• Panel interview: marketing ops lead, sales director, and group marketing director (competency + culture).
• Final conversation with Country Manager, Addnode India.
• Offer within 7 business days of final round. Target start date: within 30–45 days of offer acceptance.

If this scope matches your ambition, apply via the link below or email your LinkedIn profile and a 150-word note on your most impactful B2B campaign to deepali.chellani@addnodeindia.com. We review applications weekly and respond to every candidate.