Head of Digital Marketing, Corporate Office

Position Statement : Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth.

KEY RESPONSIBILITIES

Strategic Planning: Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility.

Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance.

Patient Engagement: Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience.

Content Strategy: Oversee the creation of high quality content, including blogs, videos, and social media posts, to educate and inform patients and the community.

SEO & SEM: Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries.

Social Media Management: Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services.

Agency Management: Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives.

Analytics & Insights: Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts.

Collaboration: Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment.

Lead end-to-end SEO strategy, including technical SEO, on-page optimization, off-page initiatives, schema implementation, and performance monitoring.

Drive AEO (Answer Engine Optimization) initiatives to improve visibility across AI-powered search experiences, voice search, featured snippets, and answer engines.

Optimize digital assets for AI-driven discovery platforms such as search assistants, generative AI engines, and conversational search interfaces.

Design and implement AI-led interventions to improve customer acquisition, engagement, personalization, and conversion rates.

Qualification and Experience

Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus.

15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry

Proven experience in leading successful digital marketing campaigns.

Strong understanding of SEO, SEM, AEO and AI led interventions and social media strategies.

Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software.