Head of D2C - Growth

We're Hiring | D2C Growth Manager | Consumer Brand

Are you passionate about building and scaling high-growth Direct-to-Consumer (D2C) businesses? We're looking for a D2C Growth Manager to take ownership of the online business and drive profitable growth for a fast-growing consumer brand.

Location: Chennai

Experience: 3–8 Years

What We're Looking For

• 7+ years of experience in D2C growth, e-commerce, or digital business management.
• Hands-on experience with customer acquisition, retention, and performance marketing.
• Strong understanding of conversion funnels, unit economics, and profitability metrics.
• Experience managing digital marketing agencies and cross-functional stakeholders.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to take ownership, work independently, and deliver measurable business results.

Key Responsibilities

• Own the D2C business end-to-end, including revenue, margins, and unit economics.
• Drive growth across the entire customer funnel—from traffic acquisition and conversion to repeat purchases.
• Manage and optimize performance marketing initiatives, focusing on CAC, ROAS, and overall campaign efficiency.
• Enhance website performance, including product catalog, merchandising, pricing, bundles, and checkout experience.
• Build customer acquisition and retention strategies through CRM, email marketing, WhatsApp, and loyalty initiatives.
• Track key business metrics such as LTV, CAC, contribution margin, and conversion rates to drive continuous improvement.

Interested candidates can share their updated CV via Direct Message or email at [dhara.chawda@antal.com].

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