GTM strategist

Go-to-Market (GTM) Strategist/Growth Strategist/Outreach specialist

📍 Location: Hybrid – Mumbai, Maharashtra

About Us

We are a

B2B lead generation agency specializing in LinkedIn cold outreach.

We help

B

2B service providers build a predictable pipeline of qualified sales calls through strategic LinkedIn outbound campaigns. Our approach goes beyond sending cold DMs, we focus on identifying the right Ideal Customer Profile (ICP), refining offers, crafting compelling messaging, and executing high-performing outreach campaigns.

We’re lo

o

king for a Go-to-Market (GTM) Strategist/Growth Strategist/LinkedIn Outreach Specialist who can take ownership of our outbound strategy and help us continuously improve campaign performance for both our agency and our clients.

What You

’

ll Be Doing

• Define

,

validate, and refine Ideal Customer Profiles (ICPs) for different B2B service businesses.* Researc

h industries, target markets, buyer personas, and market opportunities.* Improve

and refine client offers to increase response rates and booked meetings.* Develop

positioning, messaging, and value propositions tailored to each client’s target audience.* Create

outbound strategies before campaigns are launched.* Work cl

osely with our outreach team to execute and optimize LinkedIn cold DM campaigns.* Analyze

campaign performance and identify opportunities to improve reply rates, qualified meetings, and conversions.* Run A/B

tests on targeting, messaging, offers, and outreach strategies.* Build r

epeatable outbound playbooks and frameworks that can scale across multiple industries.* Stay up

dated on B2B outbound, GTM, sales, and LinkedIn best practices.

Requirem

e

nts

• 2+ yea

r

s of experience in Go-to-Market (GTM), Growth Strategy, B2B Marketing, Sales Strategy, or Outbound Strategy.* Strong

understanding of ICP development, customer segmentation, and market research.* Experie

nce improving B2B service offers and positioning.* Hands-o

n experience with LinkedIn outbound or cold outreach campaigns.* Ability

to think strategically while executing campaigns.* Strong

analytical, research, and communication skills.* Comfort

able working in a fast-paced agency environment.

Nice to

H

ave

• Experi

e

nce working with lead generation agencies, marketing agencies, consulting firms, AI agencies, software development companies, or other B2B service providers.* Familia

rity with LinkedIn Sales Navigator.* Experie

nce with tools like Clay, Apollo, HeyReach, Instantly, Smartlead, Expandi, or similar outbound platforms.

Success

M

etrics

Within y

o

ur first 90 days, you will

• Improv

e

the quality of ICPs across multiple client accounts.* Strengt

hen client offers and positioning.* Increas

e positive reply rates and qualified meetings.* Launch

and optimize high-performing LinkedIn outbound campaigns.* Build s

calable GTM frameworks and outbound playbooks.

Why Join

Us?

• Hybrid

work model based in Mumbai.* Opportu

nity to shape the growth strategy for multiple B2B service businesses.* High ow

nership and direct collaboration with the founders.* A fast-

growing environment with plenty of opportunities to learn and grow.* Flexibl

e remuneration model

How to A

p

ply

Please e

m

ail us the following

Email: s

o

ciallogixwork@gmail.com

• Your r

e

sume.* Your Li

nkedIn profile.* A short

note explaining why you’re a good fit for this role. (Dont use AI)* One exa

mple of a campaign, offer, or GTM strategy you’ve worked on and the results you achieved.