Growth & Revenue Lead — AI PM Program

Job Title: Growth & Revenue Lead - AI PM Learning Programs

Reports To: Co-Founder & CEO

Location: On Site | Gurugram, India

Shift Timing: 05:30 PM to 02:30 AM IST

Market Coverage: United States

Employment Type: Full Time Contract Role

AI PM Cohort Products weblink

https://maven.com/mahesh-yadav

Job Purpose

The Growth & Revenue Lead is responsible for driving lead generation, learner acquisition, and enrollment growth for a cohort-based Agentic AI Product Management certification program hosted on Maven. The role supports a premium live learning product positioned around practical AI product management, hands-on workshops, and career advancement outcomes, and therefore requires strong capability in both growth marketing and consultative sales execution.

Duties & Responsibilities

• Develop and implement marketing and sales plans to achieve enrollment, revenue, and cohort seat-fill targets for the program.
• Identify, attract, and convert prospective learners from the US market, including product managers, aspiring AI PMs, engineers, designers, and other technology professionals seeking career transition or upskilling opportunities.
• Manage the full sales funnel including lead generation, lead qualification, follow-up communication, counseling calls, objection handling, and final enrollment conversion.
• Execute and optimize campaigns across channels such as LinkedIn, email marketing, webinars, creator-led content, online communities, partnerships, and paid acquisition platforms.
• Collaborate with the founder to create effective messaging, campaign themes, launch plans, email sequences, webinar promotions, and conversion-oriented landing page inputs aligned with the course value proposition.
• Maintain prompt engagement with US-based leads by working a shift aligned to Pacific Daylight Time for business hours, specifically from 05:30 PM to 02:30 AM IST.
• Track and report key business metrics including lead volume, cost per lead, consultation bookings, conversion rates, customer acquisition cost, revenue contribution, and seat utilization per cohort.
• Maintain CRM systems, lead databases, follow-up workflows, and reporting dashboards to improve conversion efficiency and business visibility.
• Support brand-building and market credibility through testimonials, student success stories, LinkedIn-led visibility, live sessions, and community engagement initiatives.
• Continuously assess market response, campaign performance, and learner feedback to improve marketing strategy and sales effectiveness.

Required Qualifications

• Master's degree in Marketing, Business Administration, Communications, Management, or related field.
• 3 to 6 years of relevant work experience in sales, business development, growth marketing, performance marketing, and learner enrollment functions.
• Proven experience in selling education, certification, coaching, or cohort-based learning programs, preferably in technology, upskilling, or professional education domains.
• Demonstrated experience engaging with international customers; prior exposure to the US market is strongly preferred.
• Strong understanding of lead generation funnels, consultative selling, CRM management, and digital conversion processes.
• Excellent written and verbal communication skills with the ability to engage and influence working professionals.
• Strong analytical skills with the ability to track performance data and derive actionable insights.
• Ability and willingness to work a fixed evening/night shift aligned with PDT hours.

Preferred Qualifications

• Prior experience in marketing or selling AI, SaaS, product management, or technology-related learning programs.
• Familiarity with cohort-based learning platforms such as Maven and related creator-led education ecosystems.
• Experience in webinar-based selling, LinkedIn-led demand generation, email automation, and founder-brand growth strategies.
• Understanding the professional learning needs of product managers, aspiring AI professionals, and technical career transition audiences.

Key Skills & Competencies

• Sales pipeline management
• Performance marketing and campaign planning
• Lead nurturing and conversion
• CRM and funnel optimization
• Communication and persuasion
• Data tracking and reporting
• Stakeholder coordination
• Time zone-based customer engagement
• Market orientation toward US-based professional audiences

Key Performance Indicators

• Number of qualified leads generated from the US market
• Inquiry-to-enrollment conversion rate
• Cohort seat-fill percentage
• Cost per lead and customer acquisition cost
• Revenue generated per cohort cycle
• Lead response time and consultation booking rate
• Campaign return on investment
• CRM hygiene and follow-up effectiveness

Work Conditions

This role is an On-site at Gurugram and requires regular coordination with US-based prospects and business activity aligned with Pacific Daylight Time. The standard working schedule is 05:30 PM to 02:30 AM IST, and candidates should be comfortable operating in a target-driven, high-ownership, performance-oriented environment.