Growth & Product Marketing Associate

Growth & Product Marketing Associate

We are looking for a data-driven and creative Growth & Product Marketing Associate to join our fast-paced marketing team. In this role, you will own end-to-end growth initiatives - from acquisition and activation through retention and referral - with a sharp focus on measurable impact. You will experiment rapidly, learn from data, and scale what works across digital channels.

This role is ideal for someone who has supported B2B or SaaS companies and is ready to take ownership of performance marketing initiatives that drive qualified leads and conversions.

Key Responsibilities

• Design, execute, and iterate on multi-channel growth campaigns acrossSEM, paid social, email, and content marketing.
• Develop and own the full-funnel marketing strategy to drive user acquisition, engagement, and retention.
• Run structured A/B and multivariate experiments to optimize conversion rates across landing pages, emails, and ad creatives.
• Analyze campaign performance data using tools such as Google Analytics, Mixpanel, or Amplitude; translate insights into actionable recommendations.
• Collaborate with product, design, and engineering teams to build growth loops and improve in-product activation flows.
• Manage paid advertising budgets efficiently, consistently meeting or exceeding target CAC and ROAS benchmarks.
• Conduct competitive analysis and market research to sharpen positioning and identify differentiation opportunities.
• Produce regular performance reports and present findings and growth roadmaps to senior stakeholders.
• Stay current with industry trends, platform algorithm updates, and emerging growth tactics.

Required Skills Set

• 3–6 years of hands-on experience in growth marketing, performance marketing, or a closely related digital marketing role.
• Experience working in a B2B SaaS or high-growth technology startup environment.
• Proven track record of driving measurable growth in user acquisition, revenue, or engagement metrics.
• Strong proficiency in paid channels: Google Ads, Meta Ads Manager, LinkedIn Ads, or equivalent platforms.
• Solid understanding of SEO principles, content strategy, and organic growth levers.
• Experience with marketing analytics and attribution tools (GA4, Mixpanel, Amplitude, HubSpot, etc.).
• Ability to independently run experiments and interpret statistical significance of results.
• Excellent written and verbal communication skills with the ability to tell stories with data.
• Highly organized, self-motivated, and comfortable managing multiple projects simultaneously in an agile environment.