Growth & Performance Marketing (3-7 Years, Delhi Location, US Shift, Healthcare and Childcare)

Analyst - Growth and Performance Marketing Manager

Qualification: Master's Degree in Business Administration, or a related discipline

Experience: 3-7 years

Location: New Delhi (WFH can be allowed for candidates with Base Location as Delhi)

Shift : US Shift (10 PM IST - 6 AM IST)

About The Kaptive

The Kaptive is a specialist consulting and operations firm helping FinTechs, Financial Institutions, and high-growth startups build scalable Finance, Risk, Compliance, and Operations functions.

We work with clients across the US, UK, Australia, and India, helping them build efficient business processes using data, technology, and operational excellence.

About the Role

We're looking for a curious, analytical, and highly driven Growth and Performance Analyst to support one of our fast-growing US-based clients.

This is a hands-on leadership role. You'll work directly with the founders and be responsible for building the marketing function from the ground up.

If you enjoy both strategy and execution, love experimenting with new growth ideas, and are equally comfortable analyzing campaign performance and setting up an event booth, we'd love to talk.

Working Hours: US Shift (9:00 PM – 6:00 AM IST)

What You'll Own

Brand & Go-to-Market

• Define and strengthen PATV's brand positioning, messaging, and communication.
• Develop and execute marketing plans for new product launches.
• Own the complete marketing journey from launch through the first 90 days.
• Ensure consistent brand identity across all online and offline touchpoints.

Growth & Performance Marketing

• Plan and execute paid campaigns across Meta, Google, YouTube, LinkedIn, and emerging channels.
• Continuously optimize customer acquisition cost (CAC), ROAS, and campaign performance.
• Run A/B tests across creatives, messaging, landing pages, and customer journeys.
• Build and scale acquisition funnels that convert awareness into qualified leads and customers.

Content, SEO & Community

• Lead content strategy across Instagram, Facebook, LinkedIn, YouTube, blogs, and SEO.
• Build an organic content engine focused on product education, storytelling, and customer engagement.
• Manage creator, influencer, affiliate, and user-generated content programs.
• Grow and engage the PATV community across digital platforms.

Lifecycle Marketing

• Build customer engagement journeys across Email, WhatsApp, Push Notifications, and other retention channels.
• Improve activation, retention, and repeat engagement through personalized communication.
• Own email marketing performance, deliverability, segmentation, and campaign optimization.

Offline Marketing & Events

• Plan and execute launch events, mall activations, kiosk campaigns, and dealer/showroom branding.
• Coordinate marketing collateral, event logistics, and customer engagement activities.
• Measure the effectiveness of offline campaigns and improve future execution.

Marketing Analytics

• Build dashboards and reporting frameworks to track marketing performance.
• Monitor key metrics including:
• Customer Acquisition Cost (CAC)
• ROAS
• Lead Conversion
• Funnel Drop-offs
• Website Traffic
• Organic Growth
• Customer Engagement
• Present weekly performance reviews with clear insights, recommendations, and action plans.

Team Leadership

• Build, mentor, and manage a high-performing marketing team.
• Work closely with design, product, sales, and operations teams.
• Create structured marketing processes, playbooks, and experimentation frameworks.
• Foster a culture of continuous learning, testing, and improvement.

What We're Looking For

• 3-7 years of experience in Growth Marketing, Performance Marketing, Brand Marketing, or similar roles.
• Experience building and scaling marketing campaigns for consumer products or technology companies.
• Hands-on experience managing digital marketing budgets across Meta, Google, YouTube, and other channels.
• Strong understanding of SEO, content marketing, email marketing, lifecycle marketing, and analytics.
• Comfortable managing both digital campaigns and on-ground marketing activities.
• Experience using marketing analytics tools such as GA4, Mixpanel, Looker Studio, or similar.
• Ability to interpret data, identify opportunities, and make data-driven decisions.
• Excellent communication and project management skills.
• Comfortable working in a fast-paced startup environment with high ownership.