Growth Marketing Manager

Growth Marketing Manager – Agency Marketing & Lead Generation

Location: Mohali

Experience: 4–8 years (Agency or B2B services experience preferred)

Role Overview

We are a digital services agency looking for a hands-on Growth Marketer to own the agency’s entire marketing engine — from positioning and demand generation to marketing infrastructure.

This role is not about execution in silos. You will work cross-functionally with SEO, content, performance, design, and video teams to build campaigns that generate qualified inbound leads.

You will be measured on one primary metric: Lead Generation.

Key Responsibilities

• Positioning & Messaging

Define and sharpen the agency’s positioning for target ICPs

Craft core messaging, value propositions, and campaign themes

Translate services into outcome-driven narratives

• Demand & Lead Generation

Plan and execute lead generation campaigns across

SEO & content marketing

Paid ads (Google, LinkedIn, Meta – as relevant)

Email marketing & outbound sequences

Website conversion optimization

Design multi-channel campaigns around specific offers (audits, consultations, lead magnets, case studies, etc.)

Continuously test, measure, and optimize channels for CPL and lead quality

• Cross-Team Execution

Collaborate with

SEO team for organic demand strategy

Content team for blogs, landing pages, case studies

Designers for creatives, landing pages, ads

Video team for short-form, founder-led, and campaign videos

Own briefs, timelines, and outcomes — not just requests

• Marketing Infrastructure & Systems

Set up and manage

CRM (HubSpot / Zoho / equivalent)

Lead tracking & attribution

Email marketing tools and sequences

Funnel analytics and reporting dashboards

Ensure leads are captured, nurtured, and handed off cleanly to sales

• Analytics & Reporting

Track and report on

Leads generated (primary KPI)

Channel-wise performance

Conversion rates and funnel drop-offs

Provide insights and recommendations to leadership for scaling

What We’re Looking For

Must-Have

• Proven experience generating B2B leads for services or agencies
• Strong understanding of:
• SEO & content strategy
• Paid acquisition fundamentals
• Email marketing & funnels
• CRM and marketing automation
• Ability to think strategically and execute hands-on
• Comfortable working across teams and driving outcomes

Nice-to-Have

• Experience marketing digital agencies or SaaS products
• Founder-led / personal brand marketing experience
• Understanding of US / UAE / international B2B markets
• Experience building marketing from scratch (0 → pipeline)
• Success Metrics (Clear & Simple)
• Number of qualified inbound leads generated
• Cost per lead & lead quality
• Contribution to consistent sales pipeline

Why This Role Is Different

You’re not a “channel specialist” — you own the outcome

Direct impact on company growth and positioning

High autonomy and visibility with leadership

Opportunity to build and scale a full agency marketing engine

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