Growth Marketing Manager

Experience: 2–5 Years

Location: Lucknow

Employment Type: Full-Time

Salary- As per market standards

Immediate Joiners Preferred

Experience working with D2C/e-commerce brands will be preferred.

About the Role

We are looking for a results-driven and analytical Growth Specialist with 2–5 years of experience to join a fast-growing team. The ideal candidate should have a proven track record of driving measurable business outcomes, including D2C sales and qualified lead generation through strategic paid media campaigns on Google and Meta platforms.

The role requires expertise in campaign strategy, execution, optimization, scaling, and performance analysis, along with hands-on experience in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.

Key Responsibilities

• Develop, plan, and execute paid media campaigns across Google Ads and Meta Ads.
• Manage the complete campaign lifecycle, including audience strategy, budget allocation, campaign setup, optimization, and reporting.
• Design and optimize campaigns for both D2C e-commerce and lead generation businesses.
• Scale high-performing campaigns while maintaining target KPIs and maximizing return on ad spend (ROAS).
• Implement and maintain tracking using GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and server-side tagging where applicable.
• Analyze customer journeys and optimize conversion funnels to improve campaign performance.
• Conduct A/B testing on creatives, ad copy, audiences, landing pages, and bidding strategies.
• Monitor and report key performance metrics such as ROAS, CAC, CPC, CPL, CTR, and LTV, providing actionable insights for continuous improvement.
• Manage advertising budgets efficiently and optimize spend based on campaign performance.
• Build and manage audience segments, including custom audiences, lookalike audiences, retargeting, and intent-based targeting.
• Stay updated with the latest Google and Meta advertising features, algorithm updates, and industry trends.

Required Skills & Qualifications

• 2–5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven experience in D2C sales and lead generation campaigns.
• Strong understanding of GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and campaign analytics.
• Experience with Google Shopping, Search, Performance Max, Meta Advantage+, Dynamic Catalog Ads, and Lead Generation campaigns.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, results-oriented environment.

Preferred Qualifications

• Experience working with multiple brands or agencies.
• Familiarity with server-side tagging and advanced tracking implementations.
• Strong problem-solving skills with a data-driven approach.

What You'll Get

• Opportunity to work on high-impact campaigns across diverse industries.
• Exposure to large advertising budgets and end-to-end campaign ownership.
• Collaborative and growth-oriented work environment.
• Career advancement opportunities with direct exposure to strategic decision-making.
• A culture that values innovation, continuous learning, and work-life balance.