Growth Manager

Growth Manager

Location: Mumbai | Level: Manager / Senior Manager

About 5Paisa

5Paisa Capital is one of India's fastest-growing discount brokers, offering zero-brokerage equity delivery, low-cost F&O trading, mutual funds, and insurance — all on a fully digital platform. Backed by IIFL Group, 5Paisa serves millions of retail investors and is aggressively expanding its user base across Tier 1, 2, and 3 cities.

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Role Overview

We are looking for a sharp, data-driven Growth Manager who understands the Indian retail investing landscape. You will own the full activation-to-retention funnel, drive user growth across digital channels, and work cross-functionally with product, tech, compliance, and marketing teams to scale 5Paisa's customer base profitably.

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Key Responsibilities

Growth and Customer Lifecycle

• Own Activation, Engagement, Retention and Reactivation targets.
• Run structured experiments (A/B tests, cohort analysis) to identify high-converting segments

Activation

• Reduce drop-off during login, fund transfer and first trade to improve Activation.
• Collaborate with product to improve Day 0–7 activation rates — first trade, first SIP, first MTF usage
• Design onboarding journeys that convert registered users to active traders

Engagement and Retention

• Build lifecycle campaigns (push, in-app, WhatsApp, email) targeting dormant users, SIP lapsers, and low-frequency traders
• Create analytics to identify leading indicators of churn and design intervention playbooks
• Drive upsell of premium products — F&O, margin trading, algo strategies

Analytics & Compliance

• Define and own growth KPIs: MAU, DAU, funded accounts, first-trade rate, ARPU, LTV:CAC ratio
• Work with tools like CleverTap and internal BI platforms
• Coordinate with compliance teams before launching any new product-led growth initiative

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Who You Are

Must-Have Experience

• 5-8 years in growth, product marketing, or digital marketing — preferably at a stockbroker.
• Strong grasp of Indian market structure: equity delivery vs. intraday, F&O, mutual funds, SIPs, IPOs, MTF, and pledging
• Proficiency in SQL or analytics tools for self-serve data pulls (Preferable)
• Prior experience with tools like, CleverTap or MoEngage