Group Product Manager

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to

carry out)

 Ensuring that the brand gets the highest visibility among the competitors through marketing activity.

 Scanning the competitor landscape/ environment to identify opportunities for new product launches &

line extensions

 Understand the evolution of the market in the medium and long term

 Making visual aid and cycle wise and promotional inputs as per brand requirement

 Providing training to the field staff on a periodic basis

 Understand the competitor landscape through research data at a macro level and through observation

during market visits at a micro level Development of Brand Development Strategy

JOB DESCRIPTION

 Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques.

Managing Brand life cycle

 Usage of analytical tools to identify problems and make decisions

 Customer Segmentation.

 Development of Promotional inputs

 Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc

 Development/ Usage of communication strategy & tools

 Explore/ Identify potential market segments & new frontiers

 Liaison with production & supply chain department to ensure availability of stocks as per billing plans

 Training of sales force for implementation of promotional strategy, USPs etc

 Review on effectiveness of strategies, tools etc

 Feedback from internal customers (employees, line managers etc.)

 Interaction with colleagues (phone calls, personal interaction, meetings etc)

 Travel to locations to oversee implementation of marketing programs

 Key customer Development (CRM activities)

 Interaction & Negotiation with customers directly through customer visits

 Monitoring of Marketing Information System

 Market Size, Growth, Trends for products, therapies

 Dr Calls, KoL Meeting, Promo tools utilizations, Feedback

 Competition and market pricing, scheme, market share

 RoI from Marketing Promotion Activities

 Co-ordination with Supply Chain through Products Availability, Sample allocation,

 Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors,

Communicate specification of items and better cost.

 Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate

with consultants.

 Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales

Team and Ensure timely Replies to them

 Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches,

Campaigns, New Visual Aids, Promo-tools.