Google Marketing Strategist — Admissions Campaigns

Position: Google Marketing Strategist — Admissions Campaigns

Department / Team: Digital Marketing

Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune.

Role Overview

Plan, build, and optimize Google Ads campaigns to generate high-quality admissions enquiries and convert them into enrolled students. This role executes the campaign layer of the institution's paid-media strategy under the Bidding Manager's direction.

Key Responsibilities

• Build and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube for program/course promotion.
• Conduct keyword research and audience targeting around courses, eligibility, locations, and intent (e.g., "MBA admission Pune," "BBA digital marketing course").
• Write and test ad copy and creatives tailored to prospective students and parents.
• Optimize campaigns for CTR, Quality Score, CPL, and conversion rate.
• Implement and maintain conversion tracking (GA4, GTM) for enquiry forms, calls, and downloads.
• Manage and optimize landing pages with the design team to lift form-fill and enquiry rates.
• Monitor lead quality with the admissions team and feed insights back into targeting.
• Report on campaign performance, intake-wise lead volume, and cost metrics.

Required Skills & Qualifications

• 4–5 years of hands-on Google Ads / SEM experience, ideally in admissions, EdTech, or lead-gen.
• Proficiency in Google Ads, GA4, Google Tag Manager, Looker Studio; working knowledge of Meta Ads is a plus.
• Google Ads certifications (Search, Display, Measurement) preferred.
• Strong copywriting and A/B-testing discipline for lead-gen.
• Analytical mindset with Excel/Sheets reporting skills.
• Understanding of the admissions enquiry-to-enrollment funnel.
• Bachelor's degree in Marketing/Business; digital marketing certification a plus.

Expected knowledge of below AI Agents

• Campaign Strategy Agent
• Google Ads Optimization Agent
• SEO & Keyword Research Agent
• Content Generation Agent
• Social Media Content Agent
• Landing Page Optimization (CRO) Agent
• Lead Scoring & CRM Agent
• WhatsApp Follow-up Agent
• Analytics & Reporting Agent
• Admission Forecasting Agent

Expected knowledge of below Tools

• Google Ads Campaign Management
• Performance Marketing & Lead Generation
• Google Analytics (GA4) & Conversion Tracking
• Landing Page Optimization (CRO)
• SEO & Keyword Research
• CRM & Lead Funnel Management
• Website Management (WordPress)
• Marketing Automation
• AI-powered Content & Campaign Optimization
• Data Analysis & Performance Reporting

How to apply

Interested candidates need to share their updated resumes to hr.resume@mituniversity.edu.in with Subject: Application for Google Marketing Strategist position