Google Ads Specialist / Pay Per Click (PPC) Expert

Role Description The Google Ads Specialist / Pay Per Click (PPC) Expert will manage and optimize paid advertising campaigns across Google Ads and related platforms for a diverse portfolio of clients. This full-time, on-site role is based in Mumbai and involves creating, monitoring, and refining campaigns to maximize ROI, drive qualified traffic, and support client business objectives. Daily responsibilities include keyword and audience research, ad copy creation, bid and budget management, performance analysis, and preparation of regular reports and dashboards. The specialist will collaborate with marketing, sales, and web development teams to align PPC strategies with overall digital and business goals. The role also includes staying current with Google Ads best practices, new features, and industry trends to continuously improve campaign performance.

Qualifications

• Strong PPC and Google Ads skills, including campaign setup, keyword research, bid strategy, and conversion tracking.
• Experience with digital marketing and online advertising, including basic understanding of SEO, landing page optimization, and remarketing.
• Analytical abilities using tools such as Google Analytics, reporting dashboards, and spreadsheet software to interpret data and optimize campaigns.
• Solid skills in ad copywriting and A/B testing to create effective, engaging, and compliant search and display ads.
• Good communication and collaboration skills to work with internal teams and clients, explain campaign performance, and recommend improvements.
• Prior experience in managing budgets, pacing spend, and achieving performance targets within agreed timelines.

Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

Track and compare search results and search success through primary search channels.

Budget Management

Provide ideas for creative copywriting.

Tracking KPIs through the Google Adwords Dashboard, like Impression, Average Cost, CTR & Conversion rate.

Optimizing the Landing Page

Analyzing the ad copies, images, and competitors landing pages for Google Ads.

Conducting the Trend analysis on the basis of the previous performance of the clients.

Creating attractive ad copies for campaigns on the basis of target audience, location and business.

• They should know Google Tag Manager Technical Skills.

Company website: www.mipl.co.in

Experience: 3 - 4 yrs.

Location: Thane.