Freelance Social Media Content Strategist & Creator

Company: Surepath Systems India Pvt. Ltd.

Product: Food Delivery Platform

Location: Maduravoyal, Chennai

Work Mode: On-site

Employment Type: Full-time

Experience: 2–3 years

About the Role

We are looking for a highly creative, trend-aware and performance-driven Social Media Content Strategist & Creator to build a strong digital presence for our food delivery platform.

The ideal candidate should be capable of turning simple ideas, everyday food moments and local trends into engaging, highly shareable content. This role requires someone who can think beyond regular social media posting and create content that organically attracts followers, increases engagement, strengthens brand recall and generates genuine customer and business leads.

We need a skilled content professional who understands what people watch, share, save, comment on and respond to, especially within the food, lifestyle and hyperlocal consumer space.

Key Responsibilities

Develop creative social media content ideas for Instagram, Facebook, YouTube Shorts and other relevant platforms.

Plan and execute engaging reels, posts, carousels, stories, memes, campaigns and short-form videos.

Create content that supports organic follower growth, engagement, app awareness and lead generation.

Identify trending formats, audio, conversations, memes and cultural moments, and quickly adapt them to the brand.

Build content around food cravings, restaurants, customers, delivery experiences, local communities and relatable everyday situations.

Write strong hooks, captions, video scripts, calls to action and campaign concepts.

Develop a structured weekly and monthly social media content calendar.

Collaborate with graphic designers, video editors, photographers, influencers, restaurant partners and internal teams.

Guide content shoots and ensure the output matches the intended concept and social media format.

Create hyperlocal content relevant to Chennai audiences and specific launch locations.

Engage with followers through comments, messages, polls, questions and community-based content.

Track content performance using reach, views, shares, saves, engagement, follower growth, enquiries and lead-generation metrics.

Analyse successful and underperforming content and continuously improve future ideas.

Maintain a consistent brand voice while experimenting with fresh and creative formats.

Monitor competitors and food delivery brands to identify content gaps and new opportunities.

Generate campaign ideas for launches, offers, restaurant onboarding, customer acquisition and festive occasions.

Skills Required

2–3 years of experience in social media content creation, content strategy or digital marketing.

Strong understanding of Instagram Reels, short-form video content and current social media algorithms.

Proven ability to develop original, engaging and shareable content ideas.

Strong scriptwriting, caption writing and storytelling skills.

Ability to create content with a clear business objective, rather than posting only for visual appeal.

Good understanding of organic growth, audience behaviour, engagement and lead generation.

Ability to identify trends early and creatively connect them with the brand.

Basic understanding of video production, framing, shoot planning and editing workflows.

Familiarity with tools such as Canva, Meta Business Suite and social media analytics platforms.

Working knowledge of AI-based content ideation and productivity tools will be an advantage.

Strong communication, presentation and coordination skills.

Ability to work in a fast-moving startup environment and manage multiple content requirements.

Fluency in English and Tamil is preferred. Tanglish content-writing ability will be an added advantage.

What We Are Looking For

We are specifically looking for someone who

Does not depend entirely on instructions and can independently bring fresh ideas.

Understands how to transform an ordinary topic into compelling social media content.

Thinks from the audience’s perspective and understands what can capture attention immediately.

Can balance creativity with measurable results such as followers, engagement, enquiries and leads.

Is passionate about food, digital culture, storytelling and consumer behaviour.

Is willing to experiment, learn from performance data and continuously improve.

Can create content that feels natural, relevant and entertaining rather than overly promotional.

Preferred Candidate Profile

Candidates with prior experience in any of the following industries will be preferred:

Food delivery or food-tech

Restaurants, cafés or hospitality

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