Founding Marketing Lead (Future CMO)

Not looking for a job?

Good.

We're not looking for someone who wants their next marketing role.

We're looking for someone who wants to become a Chief Marketing Officer.

Someone who's already worn multiple hats.

You've run social media. You've worked with influencers. You've briefed designers. You've managed agencies. You've spent ad budgets. You've obsessed over CAC and ROAS. You've shipped campaigns with almost no budget. You've stayed up at night because a reel didn't perform.

You've probably done far more than your title suggests.

But you're still waiting for someone to give you ownership.

We're offering something better.

A chance to build it yourself.

About purepicked

purepicked is building India's most trusted clean-label grocery platform.

India's grocery shelves are full of products that claim to be "natural", "pure", "no added sugar" — and mean none of it. We're changing that. We go deep on what's actually inside the products we sell — ingredients, sourcing, processing, FSSAI compliance — and we only stock what genuinely passes. No greenwashing. No marketing fluff. Just honest food.

We're early. We're building. We have strong conviction, a real market gap, and the DNA to do this right.

What we don't have yet is someone to own the story — the voice, the content, the brand, the demand.

That's where you come in.

Who we're looking for

This role isn't for specialists.

It's for builders.

Someone who gets excited by blank canvases.

Someone who can think about brand strategy in the morning, edit a reel in the afternoon, negotiate with creators in the evening, and review Meta ads before sleeping.

You're hungry. Not because you're desperate. Because you know exactly what you're capable of and you haven't had the room to prove it yet.

You've probably thought about starting something yourself. This is the next best thing — building something from the ground up with equity in the game.

You're based in Delhi NCR, or willing to be.

What you'll own

• Build the purepicked brand from the ground up
• Own our positioning, messaging, and storytelling
• Social media across Instagram, LinkedIn, YouTube, and emerging channels
• Performance marketing and growth experiments
• Influencer and creator partnerships
• Content strategy and creative direction
• Email, WhatsApp, and lifecycle marketing
• PR and brand collaborations
• Product launches
• Community building
• Website and landing page optimisation
• Marketing analytics and attribution
• Eventually: hiring and building your own marketing team

You'll own the entire marketing function.

What we're looking for

You probably have

• 3–6 years of experience in marketing, ideally at startups where everyone did everything (not set in stone)
• Experience across both brand and growth (not just one)
• Strong understanding of social media and content
• Good design taste — and the ability to make it happen
• The ability to write compelling copy
• Comfort working with agencies and freelancers
• Enough analytical chops to know what's working and what isn't
• Execution speed that doesn't wait for permission
• Curiosity that never switches off

Bonus if you've worked in D2C, consumer brands, food, FMCG, or creator-led businesses. Or if you've tried to build your own thing.

What we're asking you to give up

We'll be straight with you.

The salary on Day 1 won't match what a Series A/B startup might pay you. If that's the primary filter, this isn't the right move right now.

You won't have a big team. You won't have big budgets. You will have to be scrappy, resourceful, and okay with ambiguity.

Some things you try will not work. That's not a failure — that's how early-stage marketing works.

What you'll get instead is something most marketing careers never offer: real ownership, real equity, and the chance to build marketing as a function from scratch — your way.

This role is NOT for you if...

• You need detailed SOPs before starting
• You only enjoy managing agencies or only want to do performance, or only want to do branding
• You believe "that's not my job"
• You need a ₹5 crore budget to create impact
• You want predictable work
• Your version of "zero to one" starts at ₹1–2L/month in consulting fees
• You think part-time or advisory is close enough

This role IS for you if...

You believe constraints create creativity.

You enjoy figuring things out.

You care about craft.

You want ownership more than designation.

You want to build something people remember.

And one day — when people ask, "Who built the purepicked brand?" — the answer should be your name.

What you'll get

• One of the highest-ownership marketing roles you'll find at this stage
• Real decision-making authority from Day 1
• Meaningful equity — you're building this, not just working here
• The freedom to experiment, fail, learn, and build
• Opportunity to build and lead your own team as we grow
• A chance to become a CMO much earlier than a traditional career path allows

No politics. No endless approval chains. No waiting years for someone to trust you.

One last thing

Your first six months won't be glamorous.

There won't be massive budgets. You'll probably make Canva creatives yourself. You'll coordinate shoots. You'll write copy. You'll call creators. You'll analyse Meta dashboards. You'll help pack boxes if needed.

Because that's what building a startup looks like.

If that excites you more than it scares you — we should talk.

The honest version

Building a startup and building a career are the same thing.

You're making a bet — on us, on the market, on yourself. We're making a bet on you.

Some quarters will be great. Some will be hard. The people who make it to the other side are the ones who stay curious, stay scrappy, and never stop learning.

If you want to be in the right company — pun intended — this might be it.