Executive Marketing (SEO & Content Management - 60:40)

Executive Marketing (SEO & Content Management - 60:40)

Company: Global Wave Dynamics Location: Gurgaon

Experience: 2 Years and above

Reporting To: Assistant Manager

Functional Alignment: Sr. VP Marketing & sales Please note that the role is consist of 60:40 ratio SEO optimization & Content writing.

Role Summary Global Wave Dynamics is looking for an Executive Marketing to support SEO execution and content management initiatives aligned with the companys lead generation and digital growth objectives.

This role is designed for a marketing professional with 2+ years of B2B experience, preferably within aviation, logistics, outsourcing, GCC, or service-driven industries. The individual will primarily focus on managing website content, supporting SEO growth initiatives, and ensuring alignment between digital visibility efforts and evolving business priorities. The role will work closely with the Lead Generation Leader while executing in alignment with strategic direction provided by the Sr.

VP Marketing & sales. The candidate is expected to bring demonstrated experience in contributing toward measurable impact within a similar B2B or industry-focused environment.

Key Responsibilities Manage and update website content aligned with business goals

Coordinate creation of webpages, blogs, case studies, and landing pages

Ensure consistent messaging and improve user experience & conversions

Lead SEO execution with external agency and monitor performance

Track key metrics (traffic, rankings, backlinks) and implement on-page SEO improvements

Conduct industry research to support content and positioning

Prepare performance reports and coordinate with stakeholders

Ensure timely execution aligned with lead generation goals Key KPIs

Organic traffic & keyword rankings

Website engagement & conversions

SEO execution & content performance

Lead generation contribution Key Requirements

MBA in Marketing or equivalent

2+ years in B2B marketing (aviation/logistics/GCC preferred)

Strong content writing and SEO understanding

Experience working with agencies and cross-functional teams

Familiarity with GA4, SEO tools, and CMS platforms What Were Looking For

Ownership and execution mindset

Ability to manage content & SEO independently

Understanding of B2B digital marketing and lead generation

Strong coordination and adaptability