Executive - Marketing Operations

About the role

The individual will work as part of the Corporate Marketing team to translate operational priorities and developments into clear, effective passenger and stakeholder communication, ensuring high visibility, adoption, and a seamless on-ground experience.

This role requires strong execution capability, structured thinking, and the ability to manage multiple stakeholders across Operations and Marketing.

Key roles, and responsibilities

• Operations Marketing & Communication
• Support marketing requirements across Terminal operations, Landside, and Airside operations
• Front small and mid-scale creative campaigns, and event led marketing campaigns under manager supervision
• Contribute to social media BAU delivery for Operations and technology portfolio
• Ensure consistency of messaging across on-ground, social, and digital touchpoints
• Support the planning and execution of on‑ground events, campaign video shoots, and brand activations.
• Content Planning & Development
• Plan, conceptualise, and execute content for information signage, social media, and campaign requirements
• Demonstrate intermediate copywriting skills with the ability to simplify operational messaging from passenger POV
• Develop campaign briefs for agencies and assess creative outputs
• Front reactive campaigns based on briefs received from internal teams
• Own and maintain budget trackers, calendars, campaign development documents, trackers, and processes
• Liaise with creative and production agencies to ensure timely and high-quality delivery
• Stakeholder & Cross-functional Collaboration
• Work closely with Operations (Terminal, Landside, Airside), social, and digital teams
• Coordinate with internal stakeholders to understand requirements and translate them into actionable briefs
• Performance & Visibility Tracking
• Track effectiveness of campaigns and communication through basic performance metrics and feedback loops
• Support visibility audits to ensure clarity, placement, and prominence of communication across touchpoints
• Identify gaps in communication, and recommend improvements to enhance passenger experience

Role summary

This is a hands-on execution role for someone who can operate at the intersection of operations and marketing- managing multiple workstreams, driving campaign delivery, and ensuring clarity and consistency in all communication.

Key skills

• Strong execution and project management skills
• Ability to simplify complex information into clear communication
• Good stakeholder management and coordination
• Attention to detail and ownership mindset
• Ability to manage multiple projects under timelines

Technical skills

• Content writing and copy development
• Account planning and campaign briefing
• Event planning, and execution
• Campaign strategy (execution-level understanding)
• Project management and workflow tracking
• Use of basic AI tools like Co-pilot, Canva
• General Office & productivity tools like Microsoft Suite

Education, and experience

• Post graduation or equivalent qualification in marketing, communications, or related field
• 3-4 years of experience in marketing, content, or communication roles
• Experience working with cross-functional teams and agencies
• Exposure to campaign execution and multi-channel communication

Equal opportunity employer policy

At BIAL, we are committed to creating sustainable economic opportunities for all. With Agility, Care, Excellence, Collaboration, Integrity and Accountability being our core values, we are an equal opportunity employer for all qualified talents regardless of age, color, disability, origin, religious beliefs, gender, gender expression or identity, marital status, sexual orientation, pregnancy or any other legally protected class. We shall provide all reasonable accommodation to ensure that you are able to perform your work with ease. Above all, we truly believe in creating and nurturing a work environment where all feel safe and can be themselves.