DM- Digital Marketing Analytics

Role and Responsibility

The key responsibilities in this role as mentioned below.

• Work with business stakeholders to understand their requirements and translate them into actionable analytics solutions.
• Lead the design, architecture, and implementation of end-to-end digital analytics solutions across web and mobile platforms.
• Design and implement end-to-end digital solutions for clients.
• Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with client’s solutions designs.
• Troubleshoot and resolve technical issues related to adobe analytics / other analytics implementation and data collection.
• Work as consultant and provide valuable strategic insights to customers to help them meet business objectives.
• Understanding the behavior and expectations of online visitors
• Build and maintain relationships and partnerships with key stakeholders while acting as a trusted advisor for analytics initiatives.
• Collaborate with web development, product, and marketing teams to implement and validate tagging solutions.
• Build and maintain Adobe Analytics dashboards, reports, scorecards, and automated reporting solutions for business stakeholders.
• Analyze digital performance data and provide actionable insights, trends, and recommendations to improve business outcomes
• Ensure analytics implementations follow defined governance standards, data quality requirements, and implementation best practices.
• Lead analytics implementation projects and support junior team members on implementation, reporting, and best practices.

Core Competencies and Knowledge required

• Bachelor/ master’s degree from a reputed university
• 8 to 12 Years of experience in web analytics implementation using Adobe.

ADOBE LAUNCH/ Tealium and others web analytics is mandatory.

• Should have experience in end-to-end implementation of adobe analytics, google analytics tags from end to end on websites.
• Hands on knowledge of HTML, CSS, JavaScript, jQuery etc. manage the implementation.
• Good to have experience working on Firebase SDK and app Analytics.
• Hands-on experience with Adobe Analytics reporting, Workspace dashboards, calculated metrics, segments, report automation, and insight generation.
• Good understanding of digital marketing KPIs, customer journey analysis, conversion funnel reporting, and performance measurement.
• Strong stakeholder management, communication, and consulting skills with the ability to work effectively across business and technology teams.
• Experience managing analytics projects and driving implementation delivery across cross-functional teams.
• Experience in data governance, implementation QA, and ensuring data accuracy across analytics platforms.