Distributor Sales Officer

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Key Skills Required

• Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
• Analytical Skills: Ability to analyze market trends and sales data.
• Result-Oriented: Focused on achieving targets and improving productivity.
• Product Knowledge: Sound understanding of product features and benefits.
• Technical Proficiency: Ability to use sales reporting tools .

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