Director - Programming Strategy and Insights (Content Strategy), Kannada

• Job Summary

At Jiostar network, we are looking for a deeply passionate and enthusiastic person who can turn consumer feedback and exploratory insights into compelling new show concepts and relatable characters. This incumbent will drive our content strategy by forward-planning story tracks, monitoring competitor launches for potential remake opportunities and using observational trend studies to keep our storytelling fresh and impactful.

• About the team

The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channels. The team is making plans and strategies for the channels, based on various quantitative and qualitative inputs. The team is also responsible for driving channels GRPs and market share using data, competition tracking and analysis. They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel’s viewership, driving audience loyalty, and maintaining a competitive edge in the market.

Reporting To

Senior Director - Programming Strategy & Insights

• Key Responsibilities

Consumer Insight and content insights

• Conduct consumer research and gather audience feedback on fiction and non-fiction shows to identify improvement opportunities.
• Drive exploratory research and insight mining to generate ideas for new show concepts and content innovation.
• Analyze audience behavior, viewing patterns, and content preferences to provide actionable recommendations.
• Conduct observational studies to identify successful story trends, character arcs, and engagement drivers that can serve as benchmarks for future content development.

Content Strategy

• Partner with the Fiction team during the concept stage to develop new show ideas, plots, and story universes
• Shape interesting characters for new shows to improve likeability
• Keep track of performance of new launches from other languages suggest remake options.
• Develop forward-looking content strategies by planning three-month story arcs, defining monthly high points, and identifying key engagement moments to sustain audience interest.
• Provide strategic inputs to optimize story progression, pacing, and emotional peaks based on audience insights and competitive analysis.
• Skills & Attributes for success
• Strong analytical and interpersonal skills
• Deep understanding of audience behavior and content consumption
• In depth knowledge of research methodologies and ability to manage the research priorities
• Ability to translate research inputs into clear and actionable strategic recommendations
• Excellent stakeholder management and communication skills
• Good coordination and follow-up skills.
• Preferred Education & Experience

Postgraduate degree in Mass communication, Media, Business administration, Psychology, Sociology, or related field (or equivalent research-focused experience)

8 to 12 years of experience in qualitative research, consumer insights, or programming strategy

Prior exposure to television, entertainment, or media industries is an advantage, but candidates from other industries with strong research experience are welcome

Proficiency in MS Office (Excel, PowerPoint) and familiarity with AI or BI tools for analysis and reporting