Digital Specialist

Location: Lucknow (Work From Office)

Experience: 2–5 Years

Salary as per market standards

We are hiring for one of our clients

Are you passionate about driving measurable business growth through data-driven marketing? We are looking for a Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Google and Meta platforms. If you have a strong analytical mindset and a proven track record of delivering results for D2C brands and lead generation campaigns, we'd love to hear from you.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.

Manage end-to-end paid campaigns, including audience targeting, budget allocation, campaign setup, and performance optimization.

Drive online sales for D2C brands and generate high-quality leads for service-based businesses.

Scale high-performing campaigns while maintaining target ROAS, CPL, CPA, and CAC.

Set up and manage GA4, Google Tag Manager (GTM), Meta Pixel, and conversion tracking.

Conduct A/B testing on creatives, ad copies, audiences, and landing pages to improve campaign performance.

Monitor campaign performance and prepare actionable reports with insights and optimization recommendations.

Collaborate with creative, content, and design teams to improve conversion rates and user journeys.

Stay updated with the latest trends, platform updates, and digital marketing best practices.

Required Skills

2–5 years of hands-on experience in Performance Marketing.

Strong expertise in Google Ads and Meta Ads Manager.

Experience managing campaigns for D2C brands and Lead Generation.

Hands-on experience with GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and campaign analytics.

Strong understanding of Google Shopping, Search, Performance Max, Meta Advantage+ Shopping, and Lead Ads.

Excellent analytical and problem-solving skills.

Ability to manage advertising budgets and optimize campaigns for maximum ROI.

Preferred Skills

Experience with eCommerce performance marketing.

Knowledge of server-side tracking and attribution models.

Familiarity with landing page optimization and conversion rate optimization (CRO).

Strong communication and stakeholder management skills.

Why Join?

Work on high-budget campaigns across diverse industries.

Opportunity to manage performance marketing for leading D2C and service brands.

Collaborative and growth-oriented work environment.

Career progression with direct exposure to strategic decision-making.