Digital Marketing/PPC

Job Description

Selected intern's day-to-day responsibilities include

Analyze digital data to draw key recommendations around website optimization.

Conduct social media audits to ensure best practices are being used.

Maintain digital dashboard of several different accounts.

Coordinate with sales team to create marketing campaigns.

Monitor key online marketing metrics to track success.

Ensure that the brand message is consistent.

Participate in forming effective paid search strategies.

Launch and optimize various PPC campaigns.

Oversee accounts on search platforms (e.g. Google AdWords, Browser).

Be involved in keyword selection and audience targeting.

Monitor budget and adjust bids to gain better ROI.

Track KPIs to assess performance and pinpoint issues.

Produce reports for management (e.g. dashboards).

Write attractive and concise copy for adverts.

Maintain partnerships with PPC ad platforms and vendors.

Find ways to reduce risk of click fraud.

Keep abreast of PPC and SEM trends.

Requirements

HTML

CSS

Search Engine Marketing(SEM)

WordPress

Tableau

Digital Marketing

Benefits

Certificate

Letter Of Recommendation

Informal Dress Code