Digital Marketing & Website Executive

Job Description

Job Title: Digital Marketing & Website Executive (SEO, Web Development & Performance Marketing)

Job Summary

We are looking for a proactive and result-oriented Digital Marketing & Website Executive to manage our online presence, improve website performance, generate quality leads, and strengthen our digital marketing efforts. The ideal candidate should have hands-on experience in SEO, website management, Google Ads, content creation, and B2B digital platforms such as IndiaMART.

Key Responsibilities

Search Engine Optimization (SEO)

• Plan and execute on-page and off-page SEO strategies.
• Perform keyword research and competitor analysis.
• Improve website rankings and organic traffic.
• Monitor website performance using SEO tools and prepare monthly reports.

Website Development & Management

• Develop, update, and maintain the company website.
• Ensure the website is optimized for speed, security, and mobile responsiveness.
• Create and update landing pages for marketing campaigns.
• Coordinate with internal teams to keep website content current and accurate.

Digital Platform Management

• Manage and regularly update company profiles on:
• Google Business Profile
• IndiaMART
• TradeIndia
• Justdial
• Other B2B and digital platforms
• Ensure product catalogs, company information, images, and contact details are always up to date.

Google Ads & Performance Marketing

• Plan, execute, and optimize Google Search, Display, and Remarketing campaigns.
• Monitor campaign performance, CTR, CPC, conversions, and ROI.
• Generate quality leads while maximizing advertising efficiency.
• Prepare campaign performance reports with recommendations.

Content Creation & Marketing

• Create engaging content for the website, blogs, social media, email campaigns, brochures, and product pages.
• Work with the sales team to develop marketing materials and promotional campaigns.
• Coordinate the creation of graphics, videos, and other digital assets.

Analytics & Reporting

• Track website traffic and user behavior using Google Analytics and Search Console.
• Measure campaign performance and prepare monthly digital marketing reports.
• Suggest improvements based on data analysis.

Required Skills

• Strong knowledge of SEO (On-page, Off-page, Technical SEO).
• Experience with website development and CMS platforms such as WordPress.
• Hands-on experience with Google Ads and campaign optimization.
• Knowledge of Google Analytics and Google Search Console.
• Experience managing IndiaMART, Google Business Profile, and other digital platforms.
• Content writing and digital marketing skills.
• Basic knowledge of HTML, CSS, and website optimization is preferred.
• Understanding of lead generation and B2B marketing.
• Excellent communication and analytical skills.

Preferred Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, or a related field (Preferred)
• 2–5 years of experience in Digital Marketing, SEO, Website Management, or Performance Marketing.
• Google Ads and Google Analytics certifications will be an added advantage.

Key Performance Indicators (KPIs)

• Improvement in website traffic and search engine rankings.
• Number and quality of leads generated through digital channels.
• Google Ads ROI and campaign performance.
• Website uptime, speed, and regular content updates.
• Growth in enquiries from Google, IndiaMART, and other online platforms.
• Timely execution of digital marketing campaigns and content updates.