Digital Marketing Strategist

Digital Marketing Manager – Brand Growth & E-commerce

Samudhrika Lakshana | Erode, Tamil Nadu | Full-Time

About Us

Samudhrika Lakshana is a fast-growing herbal personal care brand committed to bringing scientifically backed herbal solutions to modern consumers. We are expanding rapidly across retail and digital channels and are looking for an experienced Digital Marketing Manager to lead our digital growth journey.

This is a leadership role. We are looking for someone who can own the brand's digital marketing strategy, drive business growth, challenge agencies with data, and make informed marketing decisions — all while actively leveraging AI tools to stay ahead of the curve.

Key Responsibilities

• Own the overall digital marketing strategy across all online channels.
• Work closely with our external digital marketing agency to ensure high-quality execution and measurable business results.
• Plan, review and optimize Meta, Google, YouTube and other paid marketing campaigns.
• Drive D2C website growth by improving customer journey, conversion rate, user experience and average order value.
• Build and execute product launch strategies and digital marketing calendars.
• Lead SEO, content marketing, email marketing, WhatsApp marketing and customer retention initiatives.
• Develop influencer marketing and creator collaboration strategies.
• Monitor competitors, consumer trends and emerging digital marketing opportunities.
• Use analytics to identify growth opportunities and improve marketing ROI.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Actively deploy AI tools (ChatGPT, Claude, Gemini, Perplexity, Jasper, etc.) to accelerate content creation, audience research, campaign ideation and performance analysis.
• Identify and introduce new AI-powered marketing technologies to improve team productivity and campaign outcomes.
• Coordinate with internal teams including sales, product development, customer support and management to align marketing initiatives with business objectives.

Required Skills & Experience

• 5+ years of experience in Digital Marketing, Growth Marketing or Performance Marketing.
• Strong knowledge of Meta Ads, Google Ads and digital campaign optimization.
• Experience with Shopify or other e-commerce platforms.
• Good understanding of SEO, content strategy, CRM and email marketing.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite and reporting dashboards.
• Experience managing digital marketing agencies and external partners.
• Excellent communication, leadership and decision-making skills.
• Experience in FMCG, Personal Care, Beauty, Cosmetics or D2C brands will be preferred.

⭐ AI Proficiency — MandatoryCandidates without demonstrated AI experience will not be considered.

• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, Copy.ai, or equivalent in a professional marketing context.
• Proven ability to use AI for content creation — ad copy, email sequences, social captions, blog drafts, and product descriptions.
• Experience using AI for market research, competitor analysis, and consumer insight generation.
• Ability to use AI tools to build, analyze and interpret marketing reports and dashboards faster and more accurately.
• Familiarity with AI-powered ad tools — Meta Advantage+, Google Performance Max, or similar automated campaign technologies.
• Experience or strong interest in AI-driven SEO tools (Surfer SEO, Semrush AI, etc.).
• Ability to prompt AI models effectively to produce high-quality, brand-aligned outputs with minimal revision.
• Willingness to continuously evaluate, test and adopt emerging AI marketing tools and train the team on their use.

What We Expect

• Strategic thinker with a strong business mindset.
• Ability to take ownership and work independently.
• Data-driven decision maker.
• Passion for building brands and scaling digital businesses.
• An "AI-first" approach to work — using AI tools as a default to improve speed, quality and creativity across all marketing functions.
• Willingness to continuously learn and adapt to new technologies, especially AI.

Key Performance Indicators (KPIs)

KPIDescriptionRevenue GrowthMonth-on-month D2C and overall brand revenueROASReturn on Ad Spend across Meta, Google & YouTubeCACCustomer Acquisition CostWebsite Conversion RateVisitors to buyers ratioCustomer LTVLifetime value per customerRepeat Purchase RateRetention and loyalty metricOrganic Traffic GrowthSEO performanceDigital Marketing ROIOverall efficiency of marketing spendCampaign PerformanceCTR, CPM, CPC across paid channelsNew Customer AcquisitionVolume of first-time buyersBrand Growth & EngagementSocial following, engagement rates, share of voiceAI Tool AdoptionNumber of workflows improved or automated using AI

Why Join Us?

• Opportunity to build and scale a rapidly growing herbal brand.
• High ownership and decision-making responsibility.
• Work alongside experienced branding and marketing partners.
• Exposure to large-scale retail and D2C growth initiatives.
• Competitive salary with performance-based incentives.
• A forward-thinking team that encourages the use of AI tools and invests in marketing technology.

•