Digital Marketing Specialist With SEO

Company Description Waakif is an AI-powered platform that helps businesses of all sizes personalize their operations and marketing. The company provides data-driven tools for order management, intuitive analytics, targeted campaigns, and QR code-based ordering, along with flexible payment solutions. Its solutions are designed for restaurants, cafes, retail stores, and other businesses seeking to strengthen their brand and customer relationships. Waakif focuses on improving customer satisfaction, increasing retention, and delivering a competitive edge through current features and upcoming AI-based growth strategies and automated campaign management. Team members join a product-driven environment that emphasizes innovation and measurable impact for clients.

Role Description The Digital Marketing Specialist With SEO is a contract, on-site role based in Bengaluru. This position is responsible for planning and executing digital marketing campaigns across search, social, and other online channels, with a strong focus on SEO to drive organic traffic and visibility for Waakif and its clients. Daily tasks include performing keyword research, optimizing website and landing page content, monitoring web analytics, and refining campaigns based on performance data. The specialist will manage social media marketing initiatives, coordinate targeted online promotions, and collaborate with product, design, and sales teams to ensure consistent messaging and brand positioning. The role also involves preparing performance reports, identifying growth opportunities, and staying current with industry trends and search engine algorithm updates.

Qualifications

• Digital Marketing, Online Marketing skills focused on planning, executing, and optimizing multi-channel campaigns.
• Social Media Marketing skills for managing, growing, and engaging audiences across major platforms.
• Web Analytics skills for tracking, interpreting, and reporting on campaign performance and user behavior.
• Strong Communication skills for clear collaboration with cross-functional teams and presenting insights to stakeholders.
• Hands-on experience with SEO (on-page, off-page, technical), keyword research tools, and search engine best practices.
• Familiarity with tools such as Google Analytics, Google Search Console, Google Ads, and social media management platforms.
• Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience in SaaS or AI-driven products, and prior work with B2B or multi-location businesses is a plus.