Digital Marketing Specialist (Paid Ads)

Job Title: Digital Marketing Specialist (Paid Ads)

Job Overview

We are seeking a skilled and results-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in performance marketing, strong analytical abilities, and a proven track record of building high-performing funnels for both service-based and e-commerce businesses.

Experience Required

• Minimum 2+ years of hands-on experience in performance marketing

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Execute end-to-end campaign setup, including:
• Campaign structuring
• Audience targeting
• Budget allocation
• Ad copy coordination
• Continuously optimize campaigns to improve:
• CTR (Click-Through Rate)
• CPL (Cost Per Lead)
• ROAS (Return on Ad Spend)
• Conversion rates
• Set up and manage conversion tracking across platforms:
• Google Ads conversion tracking
• Meta Pixel implementation
• LinkedIn Insight Tag
• Implement and manage tracking using:
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Manual tracking setups where required
• Build and optimize marketing funnels:
• Landing page flow
• Lead generation funnels
• WhatsApp/CRM integrations
• Develop campaign strategies and proposals based on client requirements
• Conduct client discussions and meetings to:
• Understand business goals
• Present strategies and performance insights
• Analyze campaign performance and generate actionable reports

Required Skills

• Strong expertise in:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Good understanding of
• Conversion tracking & analytics
• Funnel building & user journey
• Experience with
• E-commerce campaigns
• Service-based lead generation campaigns
• Strong analytical and problem-solving abilities
• Excellent communication skills for client interaction

Good to Have

• Experience working with campaigns in:
• Healthcare
• Real Estate
• Solar
• Education
• Knowledge of
• A/B testing
• CRO (Conversion Rate Optimization)
• Familiarity with CRM tools and lead management systems

Key Traits

• Detail-oriented with high accuracy
• Performance-driven mindset
• Ability to manage multiple accounts simultaneously
• Proactive in testing, learning, and scaling campaigns