Digital Marketing Specialist

Job Title: Digital Marketing Executive

Company: NEED Eighty Two Travels Pvt. Ltd.

Location: Barasat, West Bengal

Industry: Travel, Tourism & Hospitality

Employment Type: Full-Time

About Us

NEED Eighty Two Travels Pvt. Ltd. is a rapidly growing travel and tourism company offering domestic and international tour packages, flight bookings, visa assistance, hotel reservations, corporate travel management, and medical tourism services. We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence and generate quality leads.

Key Responsibilities

• Plan and execute digital marketing campaigns across various online platforms.
• Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create engaging content, graphics, reels, and promotional campaigns.
• Run and monitor paid advertising campaigns on Google Ads and Meta Ads.
• Perform SEO activities to improve website rankings and organic traffic.
• Generate and nurture leads through digital channels.
• Manage email marketing and WhatsApp marketing campaigns.
• Analyze campaign performance using Google Analytics and other tools.
• Coordinate with sales and operations teams to support business objectives.
• Stay updated with the latest digital marketing trends and technologies.

Required Skills

• Knowledge of SEO, SEM, Google Ads, and Meta Ads.
• Experience in social media marketing and content creation.
• Basic knowledge of Canva, Photoshop, or similar design tools.
• Understanding of Google Analytics and website performance metrics.
• Excellent communication and content-writing skills.
• Strong analytical and problem-solving abilities.

Qualification

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or related field.
• Digital Marketing Certification preferred.
• 1–3 years of experience in Digital Marketing (Travel Industry experience preferred).

Key Performance Indicators (KPIs)

• Lead generation targets.
• Website traffic growth.
• Social media engagement and follower growth.
• ROI on digital marketing campaigns.
• SEO ranking improvements.
• Conversion rate optimization.

Salary & Benefits

• Competitive Salary (Based on Experience)
• Performance Incentives
• Career Growth Opportunities
• Professional Training & Development
• Friendly and Dynamic Work Environment

Interested candidates can send their updated resume to HR Department of NEED Eighty Two Travels Pvt. Ltd. Mail Id: hr@need82.in

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person