Digital Marketing Specialist for ayurvedic medicine & clinic in kolkata

Company Description Pranshakti Wellness Pvt Ltd is a growing organization with a dedicated focus on promoting holistic wellness through Ayurvedic Medicine, Ayurvedic Doctor's Clinic and Panchakarma Treatment services in Kolkata and Howrah. The company aims to integrate traditional ayurvedic practices with contemporary healthcare and customer service standards. Pranshakti Wellness Pvt Ltd serves a diverse community of clients seeking natural, preventive, and restorative health solutions. Team members collaborate across functions to build brand awareness, support clinic growth, and ensure a positive experience for every visitor. The organization values integrity, customer care, and evidence-informed promotion of ayurvedic treatments.

Role Description The Digital Marketing Specialist for Ayurvedic Medicine & Clinic in Kolkata and Howrah is a full-time, on-site role responsible for driving online visibility and patient engagement. The role involves planning and executing digital marketing campaigns that promote ayurvedic treatments, wellness programs, and clinic services across social media, search, and other online channels. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and optimizing strategies based on analytics. The specialist will coordinate with clinic staff to highlight services, success stories, and educational content, ensuring messaging is accurate, ethical, and aligned with brand guidelines. This position also involves collaborating with management on marketing calendars, overseeing basic website updates, and responding to online inquiries to support patient acquisition and retention.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing, with experience creating and managing campaigns across major platforms.
• Proficiency in Digital Marketing strategy and Web Analytics to track performance, interpret data, and improve campaign effectiveness.
• Effective Communication skills, including clear written and verbal communication for content creation and interaction with clients and colleagues.
• Experience or strong interest in healthcare, wellness, or ayurvedic medicine, with the ability to present information responsibly and accurately.
• Familiarity with SEO basics, content creation, and simple website management tools (e.g., CMS platforms) is beneficial.
• Ability to work on-site in Kolkata & Howrah, collaborate with cross-functional teams, and manage multiple campaigns and deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in a clinic, healthcare, or wellness brand marketing role is an advantage.