Digital Marketing & Social Media Manager

We are seeking a highly creative, strategic, and performance-driven Digital Marketing & Social Media Manager to lead and execute integrated digital marketing and social media initiatives for our media operations. The ideal candidate should possess strong expertise in paid media campaigns, social media management, audience engagement, brand visibility, content strategy, analytics, and digital storytelling across multiple online platforms.

This role requires a dynamic professional capable of driving brand growth, lead generation, audience engagement, and ROI through innovative marketing campaigns, performance marketing strategies, and trend-driven content execution.

Key Responsibilities

Digital Marketing & Media Campaign Management

• Plan, execute, and optimize digital media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, YouTube, and other digital channels.
• Manage paid marketing campaigns including PPC, display advertising, remarketing, social media promotions, and performance marketing initiatives.
• Develop media strategies aligned with business goals, brand positioning, and target audience requirements.
• Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, engagement, and conversion rates.
• Conduct audience research, competitor analysis, and market trend analysis to improve campaign effectiveness and audience reach.
• Manage media budgets efficiently and ensure maximum ROI across campaigns.
• Execute SEO and SEM strategies to improve online visibility, website traffic, and organic reach.
• Track and analyze website traffic and campaign performance using tools such as Google Analytics, Search Console, Google Tag Manager, and marketing dashboards.
• Prepare weekly and monthly digital marketing performance reports with actionable insights and recommendations.

Social Media Management & Brand Engagement

• Develop and implement comprehensive social media strategies aligned with branding and business objectives.
• Manage and grow the company's presence across platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging social media channels.
• Plan, create, schedule, and publish engaging multimedia content including posts, reels, stories, videos, and digital campaigns.
• Coordinate with creative, production, marketing, content, and editorial teams for campaign execution and promotional activities.
• Monitor social media trends, viral content, competitor activities, and audience behavior to maximize engagement and visibility.
• Manage online reputation and ensure timely responses to audience interactions, comments, and queries.
• Collaborate with influencers, media partners, agencies, and external stakeholders for promotional campaigns and partnerships.
• Stay updated with the latest digital marketing trends, platform updates, content strategies, and industry best practices.

Required Skills & Qualifications

• Master's degree in Marketing, Mass Communication, Journalism, Business Administration, Communications, Media Studies, or related field.
• 7+ years of experience in Digital Marketing, Media Planning, Performance Marketing, or Social Media Management.
• Hands-on experience with Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and other advertising platforms.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and audience engagement strategies.
• Experience handling high-engagement social media pages and digital campaigns.
• Proficiency in tools such as Google Analytics, Google Tag Manager, SEMrush, HubSpot, Hootsuite, Sprout Social, or similar platforms.
• Excellent communication, copywriting, storytelling, analytical, and presentation skills.
• Knowledge of influencer marketing, video content trends, and digital branding strategies.
• Basic understanding of graphic design and video editing tools is an added advantage.
• Ability to manage multiple campaigns, projects, and deadlines in a fast-paced environment.

Preferred Qualifications

• Experience working with media houses, entertainment brands, digital media companies, advertising agencies, or corporate brands.
• Familiarity with marketing automation and CRM tools.
• Strong creative thinking, campaign ideation, and strategic planning capabilities.
• Experience handling integrated media and social media campaigns with measurable business impact.