Digital Marketing & Sales Executive

Company Description

Sanskriti India is a leading India-based manufacturer and exporter of fashion accessories and garments, with a strong presence in international markets. We focus on delivering complete value through quality products, innovation, and customer-centricity.

Role Description

We are looking for a result-driven

Digital Marketing & Sales Executive

who can take complete ownership of our multi-channel digital presence and ad campaigns. In this role, you will be given a specific marketing budget and will be responsible for maximizing ROI. You will manage cross-platform advertising, cold outreach, community building, and basic content creation to scale our domestic and international brand presence.

Key Responsibilities

• Budget & ROI Management:

Efficiently manage allocated marketing budgets and ensure the highest possible Return on Investment (ROI).

• Cross-Platform Paid Ads:

Plan, execute, and optimize paid ad campaigns across

Google Ads

,

Facebook/Instagram Ads

, and

Pinterest Ads

.

• Outreaching & Cold Emailing:

Run targeted B2B/B2C outreach campaigns and cold email sequences to generate quality leads.

• Community Outreach & Engagement:

Build and nurture brand presence across platforms like

Reddit

, relevant community forums, and

Pinterest

.

• Content Creation & Posting:

Create engaging digital content (images, copies) and handle scheduling/posting across all platforms.

• Minimal Editing:

Perform basic/minimal video and image editing to make creatives production-ready.

• KPI & CRM Tracking:

Monitor key performance indicators (KPIs), manage leads through our CRM system, and generate regular performance reports.

Qualifications & Skills Required

• Proven experience in maintaining and improving

ROI

on digital ad spend.

• Hands-on experience with

Google Ads Manager, Meta Ads Manager, and Pinterest/Reddit marketing

.

• Strong command over

Cold Emailing

and B2B outreach strategies.

• Familiarity with

CRM tools

and tracking marketing

KPIs

.

• Basic skills in graphic design/video editing (Canva, Photoshop, or basic video editors) for minimal editing requirements.
• Excellent written and verbal communication skills in English (essential for international buyer outreach).