Digital Marketing & Project Management

A. Digital Marketing Responsibilities

• Strategy & Planning

Develop and update digital marketing strategies across all digital channels

Plan paid marketing campaigns and align with business goals.

• Campaign Execution & Optimization

Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).

Coordinate with agencies/vendors on campaign execution and creative delivery.

Manage influencer marketing initiatives.

• Website & Digital Asset Management

Oversee website updates, UX improvements, and content changes.

Ensure digital assets follow brand guidelines.

Monitor website performance, traffic, and user behavior.

• Analytics & Reporting

B. IT Project Management Responsibilities (Business Side)

• Requirement Gathering & Documentation

Work with business stakeholders to define and document requirements.

Translate business needs into technical specifications for IT teams.

• Project Planning

Define scope, timelines, deliverables, and project roadmap.

Coordinate with IT teams, vendors, and internal departments.

• Project Execution & Coordination

Track progress of ongoing projects (e.g., website enhancements, system integrations).

Conduct sprint planning, vendor follow-ups, and daily status monitoring.

Raise and mitigate risks, issues, and blockers. A. Digital Marketing Responsibilities

• Strategy & Planning

Develop and update digital marketing strategies across all digital channels

Plan paid marketing campaigns and align with business goals.

• Campaign Execution & Optimization

Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).

Coordinate with agencies/vendors on campaign execution and creative delivery.

Manage influencer marketing initiatives.

• Website & Digital Asset Management

Oversee website updates, UX improvements, and content changes.

Ensure digital assets follow brand guidelines.

Monitor website performance, traffic, and user behavior.

• Analytics & Reporting

B. IT Project Management Responsibilities (Business Side)

• Requirement Gathering & Documentation

Work with business stakeholders to define and document requirements.

Translate business needs into technical specifications for IT teams.

• Project Planning

Define scope, timelines, deliverables, and project roadmap.

Coordinate with IT teams, vendors, and internal departments.

• Project Execution & Coordination

Track progress of ongoing projects (e.g., website enhancements, system integrations).

Conduct sprint planning, vendor follow-ups, and daily status monitoring.

Raise and mitigate risks, issues, and blockers.