Digital Marketing Manager - Real Estate

Manila Resorts, is launching a vacation home and resort at Almora, Uttarakhand. We’re looking for an enthusiastic, bold, and inspired DIGITAL MARKETING to take incharge of the online marketing.

Job Title: Digital Marketing Manager

Employment: Full Time Role

Joining: Immediate

Compensation: Rs 12-18 LPA includes variable component.

Job Location: Laxmi Nagar, New Delhi

Work Hours: Monday to Saturday, 10 AM to 5 PM.

Job Responsibilities

• Develop and execute digital marketing strategies for real estate projects.
• Plan, manage, and optimise performance marketing campaigns across Google, Meta, and other relevant digital platforms.
• Generate qualified leads for residential and/or commercial real estate projects.
• Monitor campaign performance, lead quality, CPL, conversion rates, and overall marketing ROI.
• Manage and coordinate website, landing pages, SEO, social media, email marketing, and other digital initiatives.
• Work closely with creative teams, agencies, vendors, and content creators to develop effective marketing campaigns and communication.
• Coordinate closely with the sales team to track lead quality, follow-ups, conversions, and campaign performance.
• Analyse marketing and sales data to identify trends and continuously improve campaign performance.
• Research competitors, market trends, customer behaviour, and emerging digital marketing opportunities.
• Prepare regular reports on campaign performance, lead generation, marketing spends, and ROI.

Qualification

• Prior experience in digital marketing, preferably within the real estate industry.
• Strong working knowledge of Google Ads, Meta Ads, Google Analytics, SEO, and other digital marketing tools.
• Experience in lead generation and performance marketing.
• Good understanding of real estate customer acquisition and sales funnels.
• Strong analytical and problem-solving abilities.
• Ability to coordinate with sales teams, agencies, designers, and external vendors.
• Excellent communication and organisational skills.
• Preferred Experience: 3–6 years, with relevant experience in real estate marketing.

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