Digital Marketing Manager ( PPC Campaigns)

Key Responsibilities

Performance Marketing Strategy

• Develop and execute comprehensive paid media strategies aligned with business objectives.
• Lead and optimize campaigns across Google Search, Display, Shopping, Performance Max, YouTube, and Meta Ads.
• Identify growth opportunities through audience research, competitor analysis, and keyword planning.
• Own paid media budgets, forecasts, and performance targets.

Google Ads Management

• Plan, launch, and optimize high-performing campaigns across Google Ads platforms.
• Define campaign structures, bidding strategies, audience targeting, and budget allocation.
• Monitor and optimize KPIs including CPC, CPA, CTR, ROAS, Conversion Rate, and Lead Quality.
• Conduct continuous A/B testing for ads, landing pages, and extensions.
• Ensure accurate tracking through GA4, Google Tag Manager, and Conversion Tracking.

Meta Ads Management

• Lead Meta advertising campaigns focused on Lead Generation, Conversions, Traffic, and Remarketing.
• Build and optimize Custom, Lookalike, and Retargeting Audiences.
• Improve campaign performance through creative testing, audience segmentation, and funnel optimization.
• Stay updated with Meta platform changes and advertising best practices.

Leadership & Team Management

• Lead, mentor, and guide the PPC team to achieve campaign goals and business KPIs.
• Review campaign strategies and ensure adherence to best practices.
• Conduct regular performance reviews and knowledge-sharing sessions.
• Collaborate with internal stakeholders to align paid media initiatives with overall marketing objectives.

Analytics & Reporting

• Analyze campaign performance and provide actionable insights to leadership.
• Prepare weekly and monthly performance reports with key recommendations.
• Drive continuous improvement through data-driven optimization strategies.
• Monitor attribution models and lead quality metrics to improve marketing ROI.

Cross-functional Collaboration

• Work closely with SEO, Content, Design, Sales, and Business Development teams.
• Partner with CRM and Sales teams to optimize lead nurturing and conversion.
• Ensure alignment between paid campaigns, landing pages, and business goals.

Required Skills & Qualifications

• 7+ years of hands-on experience in PPC and Performance Marketing.
• Minimum 3+years of team handling or leadership experience.
• Strong expertise in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and Conversion Tracking.
• Experience managing medium to large advertising budgets.
• Strong understanding of B2B lead generation, paid acquisition funnels, and conversion optimization.
• Excellent analytical, problem-solving, and reporting skills.
• Experience with landing page optimization (CRO) and A/B testing.
• Strong communication, stakeholder management, and presentation skills.

Preferred Skills

• Experience with LinkedIn Ads, Microsoft Ads, or other paid advertising platforms.
• Familiarity with CRM platforms and lead lifecycle management.
• Experience in IT Services, SaaS, B2B, or high-ticket lead generation.
• Working knowledge of SEO and organic search strategy.
• Experience with marketing automation tools is an advantage.