Digital Marketing Manager

Company Description KIAAN the signature celebrations is a specialized events and celebrations company known for designing and delivering memorable, high-impact experiences for clients. The organization focuses on end-to-end event planning, branding, and execution, blending creativity with strong operational support. Team members collaborate closely with clients to understand their vision and translate it into distinctive, well-managed celebrations. KIAAN values innovation, attention to detail, and strong client relationships, creating an environment where marketing professionals can shape the brand’s presence and growth.

Role Description This is a full-time, on-site Digital Marketing Manager role based in Anna Nagar. The Digital Marketing Manager will plan, execute, and optimize digital campaigns across social media, search, and other online channels to build brand awareness and drive inquiries for events and celebrations. Responsibilities include developing digital marketing strategies, managing content calendars, overseeing paid and organic campaigns, tracking performance through web analytics tools, and generating reports with actionable insights. The role also involves coordinating lead generation activities, collaborating with the events and sales teams, managing agency or vendor relationships as needed, and ensuring a consistent brand voice across all digital touchpoints. The Digital Marketing Manager is expected to stay current with digital trends, test new approaches, and continuously improve campaign effectiveness.

Qualifications

• Strong Digital Marketing skills, including online campaign planning, execution, and optimization.
• Social Media Marketing experience across major platforms, with ability to manage content, engagement, and paid promotions.
• Lead Generation skills, with experience designing and running campaigns to drive qualified inquiries and conversions.
• Web Analytics skills, including use of tools such as Google Analytics or similar platforms to track performance and derive insights.
• Broad Marketing knowledge, including branding, positioning, and integrated campaign management.
• Proficiency in using marketing tools (e.g., ad managers, email marketing platforms, CRM systems) and basic understanding of SEO/SEM.
• Excellent written and verbal communication skills, with strong attention to detail and ability to work collaboratively with cross-functional teams.
• Relevant bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in event or hospitality marketing is an advantage.
• Ability to work on-site in Anna Nagar, manage multiple projects simultaneously, and adapt quickly to changing priorities and timelines.