Digital Marketing Manager

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive business growth and brand awareness.
• Manage and optimize Facebook ad campaigns, including budget allocation, target audience segmentation, and creative assets.
• Collaborate with cross-functional teams to integrate digital marketing efforts across social media platforms, email marketing, and website optimization.
• Analyze campaign performance metrics to identify areas for improvement and adjust strategies accordingly.

Job Requirements

• 10-20 years of experience in head digital marketing roles or similar positions.
• Proven track record of success in managing multiple digital marketing channels (Facebook Ads) with a focus on ROI optimization.
• Strong understanding of social media marketing principles, including content creation, engagement tactics, and analytics tools (e.g., Hootsuite Insights).
• Experience working in the financial services industry or BFSI sector is preferred.