Digital Marketing Manager |5-10years| Night Shift | Mohali

About

AutismCOE, www.Autismcoe.com

AutismCOE is a fast-growing multi-state Autism Therapy clinic business with locations across North Carolina, Maryland, and Virginia. We help families access life-changing autism therapy while building a scalable healthcare services business.

The Role

We're looking for a hands-on Marketing Manager to own day-to-day marketing operations for AutismCOE. You'll lead a 5–6 person team (5 in-house along with freelance developers), work directly with the founder, and drive measurable growth across SEO, content, paid, creative, and CRM.

This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed. If you've graduated from execution, this isn't your role.

What You'll Own

• Team leadership — Manage the marketing team: SEO lead + report, creative/video, growth, and freelance web developers. Set weekly priorities, run performance reviews, coach and develop.
• Multi-location SEO — Oversee organic strategy across 12+ clinic locations. Local pack rankings, GBP performance, citation health, review velocity.
• Paid media — Manage Google Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market.
• Content & creative — Direct the content calendar, brief the creative team, ensure brand consistency across all channels.
• CRM oversight (Zoho CRM) — Partner with sales and operations on Zoho CRM to ensure marketing-to-sales handoff, campaign attribution, and lead reporting are working. You won't run day-to-day CRM operations, but you'll own the marketing view into the funnel and hold the line on data quality.
• Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed. Own the roadmap; the developers execute.
• Reporting — Deliver a weekly marketing scorecard to the founder with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics.
• AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search. We're investing here early.

What We're Looking For

Required

• 5–10 years of digital marketing experience with at solid 2-3 years managing a team and overall delivery
• Proven track record scaling SEO for a multi-location or service business
• Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and modern SEO tools
• Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance
• Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for)
• Strong analytical mindset — can build a scorecard, defend a number, kill a losing channel
• Experience managing offshore or distributed teams
• Direct, honest communication style — comfortable pushing back and defending decisions

Strongly preferred

• Healthcare, medical, therapy, education, or other YMYL/regulated industry experience
• Multi-location or multi-unit service business experience
• US market experience

Familiarity with AEO/GEO and AI search optimization

Key Responsibilities

Paid Advertising & Campaign Management

• Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
• Create high-performing ad creatives, copy, and targeting strategies
• Continuously improve CPL, CTR, and conversion rates
• Align hiring and intake campaigns with real-time business needs

Nice to have

• CRO / landing page optimization background
• Experience marketing a scale-up business
• Marketing automation and email nurture flow design

How Success Is Measured (First 12 Months)

• Team performing at or above baseline within 60 days
• Weekly scorecard operational within 30 days
• Cost per qualified intake reduced by 20% by month 6
• Successfully launch marketing playbook for at least 2 new clinic locations

Compensation

Competitive base + performance bonus tied to marketing scorecard outcomes. Comp reflects experience and location.

How to Apply

Send resume + one paragraph on the marketing problem you're most proud of solving, including the numbers that show it worked.

Work Details

• Shift: US Night Shift (6:00 PM – 3:30 AM IST)
• Employment Type: Full-Time, Permanent
• Work Mode: In-office (Mohali – Sector 74, Punjab)
• Working Days: Monday to Friday (5 Days)

What We Offer

• Competitive salary (No bar for the right candidate)
• Attractive performance-based incentives
• Opportunity to work with international Healthcare, SaaS, and IT clients
• Fast career growth in a rapidly expanding organization
• Supportive and performance-driven work environment

Important Work Conditions

• This is a strictly in-office role (No remote or hybrid option).
• No cab or meal facilities are provided.
• Candidates must arrange their own transportation.
• Availability for the US night shift is mandatory.
• Only candidates comfortable with the shift timing and daily commute should apply.

Contact

Email: peter.n@autismcoe.com

Pay: ₹50,000.00 - ₹150,000.00 per month

Work Location: In person