Digital Marketing Lead

Key Responsibilities Digital Marketing Strategy Develop and execute comprehensive digital marketing strategies aligned with business goals.

Plan and manage annual, quarterly, and monthly digital marketing campaigns.

Drive brand visibility, lead generation, and customer acquisition across digital channels.

Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.

Performance Marketing

Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.

Manage campaign budgets to maximize ROI, ROAS, and lead quality.

Perform A/B testing and continuously optimize campaign performance.

Search Engine

Optimization (SEO) Develop and implement on-page, off-page, and technical SEO strategies.

Conduct keyword research and competitor analysis.

Improve website rankings, organic traffic, and search visibility.

Coordinate with developers to implement SEO best practices. Content & Social Media Marketing Create and manage content strategies for websites, blogs, email campaigns, and social media.

Manage social media platforms including LinkedIn, Instagram, Facebook, X, and YouTube.

Increase audience engagement, followers, and brand awareness through creative campaigns. Website & Conversion Optimization Optimize website performance and user experience.

Improve landing page conversion rates through data-driven optimization.

Coordinate with design and development teams for website enhancements.

Marketing

Automation & CRM Execute email marketing campaigns and lead nurturing workflows.

Manage CRM integrations and marketing automation platforms.

Develop customer engagement and retention campaigns. Analytics & Reporting Monitor campaign performance using Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.

Generate performance reports and dashboards.

Present actionable insights to improve marketing effectiveness. Team & Stakeholder Management Lead and mentor the digital marketing team.

Coordinate with sales, product, design, and leadership teams.

Manage external agencies and vendors where applicable.

Required Skills Digital Marketing Strategy

Performance Marketing

Google Ads

Meta Ads Manager

LinkedIn Ads

SEO (On-page, Off-page & Technical)

SEM / PPC

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Google Search Console

Looker Studio

Marketing Automation

Email Marketing

Lead Generation

Conversion Rate Optimization (CRO)

Social Media Marketing

Content Marketing

WordPress

CRM Management

Landing Page Optimization

A/B Testing

Data Analytics

Budget Management Eligibility Criteria Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.

MBA in Marketing is preferred.

8–12 years of relevant experience in Digital Marketing.

Minimum 3 years of experience managing digital marketing teams and campaigns.

Proven expertise in performance marketing, SEO, SEM, analytics, and lead generation.

Excellent analytical, communication, and stakeholder management skills Skills: website & conversion optimization,digital marketing,stakeholder management,performance marketing,lead generation,social meda marketing,campaigns,agency,seo