Digital Marketing Head (Performance and Growth)

Position: Digital Marketing Head (Performance & Growth)

Location: Noida, Sector 3

Working Days: Monday to Friday (Work from Office) | Saturday (Work from Home)

About the Role

We are seeking an experienced and results-driven Digital Marketing Head (Performance & Growth) to lead our digital growth initiatives. The ideal candidate will have extensive experience in developing and executing performance marketing strategies across multiple industries, including Real Estate, Fintech, Entertainment, E-commerce, and Health-tech.

This role requires expertise in performance marketing, customer lifecycle management, marketing automation, analytics, and growth-focused digital strategies across both web and mobile app platforms.

Key Responsibilities

Plan, execute, and optimize high-performance digital marketing campaigns across channels such as Google Ads, Meta Ads, and Programmatic Platforms.Develop and implement customer lifecycle and retention strategies using platforms such as CleverTap and MoEngage.Leverage data-driven insights to optimize acquisition, engagement, and retention campaigns.Utilize analytics and marketing technology platforms including GA4, Mixpanel, and CRM systems to track and improve campaign performance.Drive brand visibility and awareness through innovative digital marketing initiatives.Monitor campaign performance metrics and provide actionable recommendations for continuous improvement.Manage marketing budgets effectively to maximize ROI and ensure profitability.Collaborate with cross-functional teams to align marketing efforts with overall business objectives.Identify new growth opportunities, emerging trends, and scalable acquisition channels.Prepare regular performance reports and present key insights to stakeholders.Required Skills & Qualifications

8 - 15yrs years of experience in Digital Marketing, Performance Marketing, or Growth Marketing roles.Proven expertise in performance marketing and digital media planning.Hands-on experience with customer engagement and marketing automation platforms such as CleverTap and MoEngage.Strong knowledge of analytics tools including Google Analytics 4 (GA4), Mixpanel, and CRM platforms.Deep understanding of web and app-based marketing ecosystems.Experience managing large-scale digital marketing budgets and driving measurable ROI.Strong analytical, problem-solving, and decision-making skills.Excellent communication, stakeholder management, and leadership abilities.Ability to work in a fast-paced, growth-oriented environment.About REPP (ALT M DIGITAL PVT. LTD.)

https://repp.tech/

REPP is a real estate growth platform that helps developers generate demand, qualify prospects, and convert opportunities into site visits and bookings.

The company works at the intersection of performance marketing, pre-sales, and technology, focusing on generating sales-ready leads rather than just lead volumes. Success is measured through meaningful business outcomes such as lead quality, site visits, conversion efficiency, and bookings.

Compensation: 1,500,000.00 - 2,500,000.00 per year

Application Question(s)

Current CTC Notice Period

Experience

Performance marketing: 8 years (Preferred)Growth Marketing: 8 years (Preferred)Real estate client projects: 4 years (Preferred)Team Leading: 5 years (Preferred)Work Location: In person Position: Digital Marketing Head (Performance & Growth)

Location: Noida, Sector 3

Working Days: Monday to Friday (Work from Office) | Saturday (Work from Home)

About the Role

We are seeking an experienced and results-driven Digital Marketing Head (Performance & Growth) to lead our digital growth initiatives. The ideal candidate will have extensive experience in developing and executing performance marketing strategies across multiple industries, including Real Estate, Fintech, Entertainment, E-commerce, and Health-tech.

This role requires expertise in performance marketing, customer lifecycle management, marketing automation, analytics, and growth-focused digital strategies across both web and mobile app platforms.

Key Responsibilities

Plan, execute, and optimize high-performance digital marketing campaigns across channels such as Google Ads, Meta Ads, and Programmatic Platforms.Develop and implement customer lifecycle and retention strategies using platforms such as CleverTap and MoEngage.Leverage data-driven insights to optimize acquisition, engagement, and retention campaigns.Utilize analytics and marketing technology platforms including GA4, Mixpanel, and CRM systems to track and improve campaign performance.Drive brand visibility and awareness through innovative digital marketing initiatives.Monitor campaign performance metrics and provide actionable recommendations for continuous improvement.Manage marketing budgets effectively to maximize ROI and ensure profitability.Collaborate with cross-functional teams to align marketing efforts with overall business objectives.Identify new growth opportunities, emerging trends, and sca