Digital Marketing Growth Specialist

Direct Link to JD: https://www.twirll.com/jobs/digital-marketing-specialist-150002

Twirll is looking for a highly driven Digital Marketing & Growth Specialist .

About Twirll

Twirll is building an AI-powered business cloud platform designed to help businesses automate operations, accelerate growth, and simplify digital transformation.

We provide end-to-end solutions for Retail, Hospitality, Manufacturing, Wholesale, and Service businesses including POS, eCommerce, CRM, Marketing Automation, Loyalty, Inventory, AI tools, marketplace integrations, and business automation solutions.

Our mission is to democratise technology for businesses globally by creating a connected ecosystem where businesses can focus on their core operations while Twirll powers the rest.

We are looking for a highly driven Digital Marketing & Growth Specialist who can help accelerate global adoption of the Twirll platform and build scalable digital growth engines.

Role Overview

This role is ideal for someone passionate about SaaS, AI, startups, digital growth, and building global brand presence through data-driven marketing strategies.

You will be responsible for planning and executing growth campaigns across multiple digital channels to drive:

• Brand awareness
• Lead generation
• Customer acquisition
• Community engagement
• Product adoption
• Revenue growth

In addition to managing Twirll's own digital growth initiatives, this role will also support the digital marketing and growth requirements of Twirll customers. The candidate will work closely with businesses using the Twirll ecosystem to help improve their digital presence, customer acquisition, online engagement, and overall business growth.

This role requires a combination of strategic thinking, execution capability, creativity, analytical thinking, and customer-centric problem solving.

This is a unique opportunity to work with progressive technologists and businesses while helping shape the future of AI-driven business automation.

Work Model

• Primary Location: Noida.
• Work Mode: Primarily Work From Office (WFO).
• Work From Home (WFH): Allowed only under exceptional circumstances with prior approval.

Key Responsibilities

Growth & Demand Generation

• Execute short-term and long-term digital growth strategies for Twirll platform adoption.
• Drive customer acquisition through SEO, SEM, social media, email marketing, content marketing, and paid campaigns.
• Optimise conversion funnels and user journeys across digital touchpoints.
• Identify scalable growth opportunities and experiment with new acquisition channels.
• Generate qualified inbound and outbound leads through digital marketing initiatives.
• Drive measurable business growth and revenue through data-driven marketing execution.

Brand & Community Building

• Build and grow Twirll's digital communities across platforms including LinkedIn, Instagram, YouTube, X, and emerging channels.
• Regularly create engaging content to educate businesses about Twirll products and solutions.
• Strengthen Twirll's online presence through PR, thought leadership, and community engagement initiatives.
• Manage and enhance Twirll's digital brand positioning globally.
• Increase engagement, reach, and awareness across digital channels.

Campaign Management & Execution

• Plan, execute, monitor, and optimise marketing campaigns within defined timelines and budgets.
• Track campaign performance metrics and generate actionable insights.
• Improve marketing ROI, engagement rates, lead quality, and conversion metrics.
• Work closely with Sales, Product, and Customer Success teams to align marketing strategies with business goals.
• Clearly communicate marketing strategies and execution plans to downstream teams.
• Ensure marketing and sales initiatives work cohesively to maximise business outcomes.

Customer Growth & Success Marketing

• Support digital marketing and growth initiatives for Twirll customers across industries including Retail, Hospitality, Manufacturing, Wholesale, and Services.
• Help customers improve their digital presence, customer acquisition, retention, and revenue growth using Twirll ecosystem solutions.
• Develop and execute marketing strategies tailored to customer business goals.
• Collaborate with customers to identify growth opportunitie