Digital Marketing & Growth Specialist — SEO, Google Ads & Meta Ads

Location: Mohali, Punjab

Work arrangement: Initially work from home; office-based or hybrid work in Mohali may be introduced later

Employment type: Full-time preferred

We are looking for a skilled and hands-on Digital Marketing & Growth Specialist who can manage the complete online marketing of a growing Australian service business.

The right candidate should be able to plan, execute, track and improve campaigns—not only prepare reports.

Key Responsibilities

• Manage and optimise Google Ads campaigns
• Monitor budgets, bidding, search terms, negative keywords, conversions and cost per lead
• Manage Facebook and Instagram advertising campaigns
• Plan and implement on-page, technical and local SEO
• Perform keyword research and map keywords to the correct website pages
• Build genuine, relevant backlinks through outreach, citations and digital PR
• Manage and optimise Google Business Profiles
• Improve website content, landing pages, forms and conversion rates
• Work with WordPress and make basic website content updates
• Manage GA4, Google Tag Manager, Google Search Console and conversion tracking
• Create ad copy, social media content, website content and marketing offers
• Track phone calls, enquiries, bookings and lead quality
• Research competitors and identify new growth opportunities
• Prepare clear weekly reports showing work completed, results and next priorities

Required Skills

• Practical experience in SEO, Google Ads and Meta Ads
• Strong understanding of backlink building and off-page SEO
• Experience generating qualified leads for service businesses
• Knowledge of local SEO and Google Business Profile optimisation
• Experience with WordPress, GA4, Google Tag Manager and Search Console
• Ability to set up and troubleshoot conversion tracking
• Good written English and communication skills
• Strong attention to detail
• Ability to work independently and take ownership of results
• Honest, organised, proactive and performance-focused approach

Experience working with Australian, UK, US or Canadian businesses will be highly regarded.

Performance Will Be Measured By

• Qualified customer enquiries
• Confirmed bookings or sales
• Cost per qualified lead
• Google Ads and Meta Ads performance
• Organic ranking and traffic growth
• Backlink quality
• Local search visibility
• Website conversion rate
• Tracking accuracy

Working Requirements

• The role will initially be work from home
• Candidate should be based in or near Mohali, Chandigarh or Panchkula
• Must have a reliable computer, internet connection and quiet working environment
• Availability during agreed working hours is required
• The candidate may be required to work from a Mohali office in the future

How to Apply

Please include

• A short introduction
• Your total digital marketing experience
• Examples of SEO, Google Ads or Meta Ads results
• Websites or campaigns you have previously managed
• Backlink-building methods you use
• Marketing tools and platforms you are experienced with
• Current location
• Availability to start
• Current and expected salary

Please do not send a generic application. Applications with real examples, screenshots, case studies or measurable results will be given priority.